Director of Sales

Company Description Amsterdam, a city so good we had to double down! In 2023 we have opened our second Hoxton in Amsterdam, this time based in the Eastern Docklands where we are lovingly taken the reins of the historic former Lloyd Hotel. This beautiful property features 136 bedrooms, including the introduction of some new rooms categories for the Hox, a large ground floor restaurant and huge outdoor terrace, a new bar and The Apartment – our unique meetings and events concept.

More about us…The Hoxton is a series of open-house hotels, each in a neighbourhood that we love. Ever since we opened our first hotel in Shoreditch, we’ve never just been about offering a bed for the night. We want to be more than that: proving style doesn’t need to be sacrificed for good value and providing a place where guests can hang out alongside the locals and submerse themselves in the neighbourhood with vibrant, welcoming public spaces.

We are looking for a Director of Sales to join us at The Hoxton, Lloyd Amsterdam. Reporting to the Global VP of Sales and the General Manager on property, you will be responsible for leading the property based sales team at The Hoxton, Lloyd Amsterdam, ensuring strategies are in place across the corporate, group, meetings and events segments to deliver on the hotel’s budget.

What you’ll do…

• Develop and implement an annual sales plan, in conjunction with the Revenue Team and Global VP of Sales to source, drive and grow revenue across all segments. Constantly monitor results and adjust strategies and activities to make sure we’re meeting our objectives and targets.
• Manage and lead your team, from recruitment and induction through to team development, encouraging a highly proactive and high performing environment that ultimately allows the team to deliver on our objectives.
• Maintain an excellent level of knowledge of the local marketplace in Amsterdam in addition to maintaining a good level of knowledge for each Hoxton location.
• Responsible for managing a pre-assigned portfolio of accounts, taking the lead on rate negotiations and account management activities whilst ensuring we maximise our market share.
• Plan and manage the RFP season and rate negotiations for The Hoxton, Lloyd Amsterdam, liaising with the Revenue Management team and Head of Sales, Corporate where necessary.
• Collaborate with key teams (eg. Brand, Revenue, Digital, Graphics, PR, Hotel Operations and General Managers) to ensure key information & insights are shared and we’re effectively working together towards great revenue results.
• Responsible for ensuring Agency 360 reports are utilised to review market penetration, grow market share and prospect new business opportunities.
• Drive new business prospecting activities for The Hoxton, Lloyd Amsterdam across Corporate, Group and MICE segments. Ensure local actions are in place to research and identify opportunities for new business in line with hotel’s strategies.
• Monitor conversion rate of Group and M&E enquiries and implement actions where necessary to increase conversion.
• Represent The Hoxton, Lloyd Amsterdam at relevant industry networking events and organise client entertainment, show rounds, familiarisation trips and sales trips to ensure sales targets are met.
• Support with pre-opening sales strategies for new openings where relevant.

• Individuals.
• You’re looking for a place where you can be you; no clones in suits here.
• Passion for hospitality– whether that’s a drink, a meal, an event or a bed for the night.
• You’re all about having a positive impact on the people you interact with, leaving them with a memorable experience.
• You’re not precious. We leave our egos at the door and help get things done.
• You’re up for doing things…