Sales & Growth Manager NL

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

• Pilar, our VP Customer Success, is leading the build of the Customer Success function at Shine, with a clear mandate: create a human-led revenue engine rooted in customer value.

• You will be joining a team being built from the ground up, which means you'll have direct impact on how Customer Success is defined and executed at Shine.

• You are Customer Success in the Netherlands. You work the employes and tellow customer bases, and you are the first dedicated commercial seat for the Dutch market. That is unusual scope and unusual visibility.

• You report to our Team Lead Growth and work alongside colleagues running the same motions in France, Germany and Denmark, so you are never inventing alone.

• You'll work hands-on with tools like Hub Spot, Aircall and Mojo to run your outreach sequences and manage your call pipeline.

Your mission? Build the Dutch commercial motion and run it. Win new customers, keep the ones we have, and grow the value of both.

What you'll be doing day-to-day

• Acquire new customers. Work inbound leads and run outbound sequences to small businesses and freelancers in Germany. Qualify, demo, close. This is real new business, not order-taking.

• Own expansion sales. Call existing Shine customers, understand how their business has changed, and recommend the subscription tier or add‑on that actually fits. You own the upsell number for Germany.

• Prevent churn and win customers back. Our Dutch winback and churn prevention motion goes live in September. You take the retention conversations: spot the risk early, handle the objection, demonstrate the value, and bring back the ones who already left.

• Sell through every touchpoint. Phone first, supported by email and chat. Document every activity, opportunity and outcome in Hub Spot accurately

• Own your commercial performance. Work to clear revenue and activity targets, watch your own conversion rates, and improve your approach without waiting to be told.

How you'll be measured

• Churn saved and winback save rate

• New customer revenue and conversion rate

• Upsell and cross‑sell rate, and ARPU uplift on your base

• Call volume and pipeline discipline

• Natural drive and empathy. You genuinely enjoy being on the phone, you listen far more than you speak, and you have the resilience to shake off a "no".

• Proven track record. Experience in sales, account management, inside sales or another conversion‑focused role, ideally in a high‑volume, customer‑facing environment. SaaS or fintech is a plus, and so is having sold to small business owners.

• Comfortable being first. No local team, no local playbook on day one, and a lot of freedom. That should sound appealing rather than alarming.

• A performance mindset. You are structured, dependable, and you treat your KPIs as a roadmap rather than a report card.

• A team‑first attitude. You aren't afraid to ask for help, you're quick to offer it, and you view feedback as a tool for personal growth.

• Tech fluency. Instantly comfortable with Slack, Hub Spot, Aircall, Mojo and Notion.

• Language proficiency. Native or bilingual fluency in Dutch, paired with a clear, professional command of English

30' call with Talent Acquisition

45'…