GTM Enablement Manager

Lawmatics is looking for a GTM Enablement Manager to build and own the programs, systems, and resources that help our Sales and Customer Success teams perform at their best.

This role will own enablement across the employee lifecycle, from new-hire onboarding and certification to new product readiness, ongoing product and skills reinforcement, and performance coaching programs.

This is a hands‑on builder role for someone who loves developing people but also thinks systematically about how learning translates into performance. You will work closely with Sales, Customer Success, Product, Product Marketing, Revenue Operations, and GTM leadership to identify gaps, develop scalable programs, and ensure our customer‑facing teams have the knowledge, skills, tools, and confidence they need to deliver an exceptional customer experience.

Success in this role is not measured simply by how much training gets delivered. It is measured by whether our teams learn faster, ramp faster, retain what they learn, consistently apply best practices, and ultimately perform better.

Please note:

We are a hybrid company that works out of our office in San Diego, CA Monday through Wednesday, with the option to work remotely on Thursday and Friday.

Own the end‑to‑end onboarding experience for new Sales and Customer Success team members.

• Design and continuously improve role‑specific onboarding programs for Sales and Customer Success.
• Build structured learning paths with clear milestones, expectations, assessments, and certifications.
• Develop 30/60/90‑day learning and ramp frameworks in partnership with GTM leadership.
• Facilitate live training, workshops, role plays, call reviews, and certification sessions.
• Create objective certification standards that ensure new hires demonstrate proficiency before advancing.
• Partner with frontline managers to create a seamless transition from formal onboarding into ongoing coaching and development.
• Measure onboarding effectiveness through ramp time, certification performance, manager feedback, and early employee performance.

Own GTM readiness for new Lawmatics products, features, and major product updates.

• Partner closely with Product and Product Marketing to translate product releases into practical, role‑specific training for Sales and Customer Success.
• Build launch enablement plans that ensure GTM teams understand not only how a product works, but the customer problems it solves and how to effectively communicate its value.
• Develop training materials, talk tracks, demo guidance, FAQs, use cases, objection handling, and other field‑ready resources.
• Build and administer product certifications when appropriate.
• Establish clear readiness standards for major product launches.
• Gather feedback from the field and create a feedback loop with Product, Product Marketing, and GTM leadership.

Build an enablement program that extends well beyond onboarding.

• Develop an ongoing GTM learning curriculum focused on product knowledge, customer conversations, methodology, process, and role‑specific skills.
• Build reinforcement programs that ensure important concepts are retained and consistently applied over time.
• Establish regular training and development cadences across Sales and Customer Success.
• Create targeted training programs based on observed performance gaps and changing business priorities.
• Develop recertification programs for critical skills, products, and processes.
• Curate and maintain a centralized library of best practices, playbooks, examples, and training resources.
• Own and maintain competitive battle cards with up‑to‑date competitor insights and clear positioning on why Lawmatics wins.
• Ident…