Marketing InterGo-To-Market; GTM Strategist – AI Hardware Startup

Marketing Inter Go‑To‑Market (GTM) Strategist – AI Hardware Startup

GMIC AI INC., based in California, provides end‑to‑end AI hardware solutions with R&D and manufacturing teams in Shenzhen and Changsha. Founded in 2009, GMIC AI has completed over 250 projects, specializing in transforming AI concepts into scalable products for global clientele, including trusted brands such as Airbus and Siemens. Core capabilities include chip selection, PCBA//MD design, DVT–EVT–NPI pipeline, and scalable production with US warehousing.

GMIC AI is a California‑rooted hardware studio with deep ODM/OEM expertise in voice‑first, wearable AI devices. We help partners jump‑start their product lines into the AI age—designing, prototyping, and shipping custom microphones, ear‑clips, and badge sensors that integrate with large‑language‑model agents. Beyond white‑label builds, we offer turnkey solution stacks and seek strategic alliances with healthcare, retail, and other vertical‑AI software companies.

We already have engineering muscle and early pilot wins. What we need now is a hands‑on Team Lead who can align Content → Marketing → Sales so every story we tell lands as a qualified lead or signed purchase order.

• Guide a 5‑10 person squad covering content creation, growth marketing, and customer success; run weekly stand‑ups, sprint reviews, and lightweight OKRs.
• Turn product specs (wearable mics, voice hubs, custom ODM builds) into compelling decks, landing pages, and demo scripts targeted at healthcare and retail AI partners.
• Own the top‑of‑funnel calendar (Linked In posts, newsletters, conferences) and track MQL→SQL conversion in Hub Spot or similar.
• Customer Storytelling
• Capture pilot data, craft case studies, and feed insights back to engineering for the next firmware drop.
• Culture Builder

• 1‑3 years in GTM, growth, or product marketing for B2B tech; hardware or edge‑AI experience a plus.
• Proven record running or mentoring a small team (5‑10 people) and shipping projects on time.
• Comfortable speaking both engineer and marketer—can translate BLE packet rates into plain‑English value props.
• Fluent English;
  Mandarin or Spanish helpful but not required.
• Based in or willing to relocate to Greater Los Angeles (on‑site).
• Authorized to work in the U.S.

• Real hardware, real impact. Launch materials translate directly into devices on surgeons’ coats and retail associates’ lanyards.
• High ownership. We’re small enough that good ideas ship next sprint.
• Learning curve. Voice UX, LLM agents, RF tuning—you’ll see it all.

$50,000 - $60,000 base salary + commission + equity.

Mid‑Senior level

Full‑time

Marketing and Sales;
Technology, Information and Internet