Digital Marketing Associate Manager

Staff Boom is an insurance operations partner that helps modernize insurance organizations to scale with control and efficiency. We partner with brokers, agents, MGAs, wholesalers, and carriers to take ownership of critical operational functions, allowing our clients to focus on growth, relationships, and service quality.

By embedding trained insurance teams, proven processes, and automation into client operations, Staff Boom enables faster execution, allowing for scalable, growth – organic and acquisition, while expanding internal capacity and focus, not replacing it. Unlike traditional outsourcing firms, we build long‑term operating partnerships and run high‑performing teams that deliver consistent, disciplined, and cost‑effective execution.

Headquartered in Anaheim, California, with delivery teams in the Philippines and Peru, Staff Boom supports core insurance functions across back‑office operations, data processing, customer service, lead generation, and accounting and finance.

At Staff Boom, we help modernize insurance organizations to operate better at scale.

The Digital Marketing Associate Manager is responsible for defining and leading the digital marketing strategy across paid media, SEO, website development, organic social, and email marketing channels.

This role reports to marketing leadership and serves as the strategic lead for the digital marketing function. The Digital Marketing Associate Manager is accountable for ingesting and synthesizing performance data across channels, identifying trends and opportunities, and translating insights into structured strategy and actionable direction for the digital team. The Digital Marketing Associate Manager is both a strategist and a builder — expected to leverage prior hands‑on experience in digital marketing to lead the team, elevate execution standards, and continuously improve channel performance.

Unlike the Digital Marketing Specialist, who focuses on execution and optimization within defined strategy, the Digital Marketing Associate Manager owns channel direction, performance targets, testing frameworks, and budget alignment.

This role directly manages the Digital Marketing Supervisors, UI designer, Web Developer, Salesforce Admin, and Digital Marketing Specialist, providing clear delegation, performance oversight, coaching, and development.

• Digital Strategy & Performance Ownership
• Develop and own the overarching digital marketing strategy across PPC, SEO, web, email, and organic social
• Analyze multi‑channel performance data to identify growth opportunities and performance gaps
• Translate large datasets into actionable strategic direction and structured testing plans
• Define KPIs, channel targets, and performance benchmarks aligned with business objectives
• Present performance reporting and insights to marketing leadership on a regular cadence
• Identify budget allocation adjustments to optimize channel ROI
• Paid Media & Performance Marketing Oversight
• Set strategy for Google Search, Google Display, and Meta ad campaigns
• Approve targeting frameworks, campaign structure, and testing roadmaps
• Review performance trends and guide optimization priorities
• Ensure accurate tracking, attribution, and reporting integrity
• SEO & Website Strategy
• Define SEO growth strategy, including keyword prioritization and content roadmap
• Oversee website conversion optimization initiatives
• Prioritize technical SEO improvements in collaboration with developers
• Guide landing page strategy and performance testing
• Team Leadership & Development
• Directly manage the Digital Marketing Specialist and Digital Marketing Coordinator
• Delegate tasks clearly and ensure alignment with strategic priorities
• Establish workflow systems and accountability structures
• Provi…