Senior Manager-Digital Analytics

Job  
Location Anaheim, California, United States Business Disney Experiences Date posted Oct. 30, 2026

Disney Experiences Intelligence (DXi) is a part of Disney Experiences (DX) and is a center of excellence leading strategy development and decision making through actionable data analytics, integration, and insights. Within DXi, the Data, Analytics and Innovation team is focused on leveraging best practices in analytics to capture data, analyze, and optimize our digital and contact center channels, in order to drive Guest satisfaction and business outcomes.

The Senior Manager, Digital Analytics will be an innovative problem solver with a passion for developing and growing a team. The successful candidate will inspire others and have a desire for continuous learning in the dynamic space of digital analytics.

This position will support the Disneyland Resort business, lead a team of seven and report to the Director, Digital Analytics for Disneyland and Disney Signature Experiences.

This role is based in our Anaheim office 4 days a week, with Fridays working remote.

In DXi, we’re looking for resourceful analytical talent and leaders with a demonstrated ability to learn and expand the team’s capabilities.

• Lead a team of analy sts who partner closely with multiple business groups.
• Interpret and report on digital performance as part of a holistic business story, inclusive of observations, key insights, and recommendations.
• Understand business objectives and lead in-depth analyses of user behavior across the digital ecosystem.
• Support business units, product owners and other partners through regular reporting as well as ad-hoc analyses.
• Lead creation of digital tracking strategies and coordinate with developers on technical delivery of digital tracking solutions.
• Guide Adobe Analytics implementation strategy and best practices.
• Proactively drive innovation in the digital analytics space.
• Recommend optimization tactics based on analytical findings.
• Mentor direct reports and guide them through career development.
• Manage prioritization for direct reports and effectively adjust to changing business priorities.
• Leverage a combination of digital analytics and database tools to explore and analyze data.
• Develop relationships with partner analytics teams to enable holistic storytelling.
• Create compelling presentations to highlight analysis and tell the story.

• 5+ years of analytical experience.
• 4+ years of experience with digital analytics tool s such as Adobe Analytics or Google Analytics.
• 2+ years of experience leading a team.
• Experience defining mobile application or website analytics tracking requirements.
• Independent time management and prioritization skills.
• Ability to derive actionable insights from data and effectively guide decision-making.
• Strong understanding of segmentation as it relates to digital analytics core principles.
• Ability to collaborate effectively in a cross-functional environment where priorities change quickly.
• Excellent written and verbal communication skills including presenting to leadership up to the senior executive level.
• Strong knowledge of common digital analytics KPIs.
• Proactive problem-solving and critical thinking skills.
• Ability to own analytical projects from ideation to completion.
• Ability to function in an environment of ambiguity.
• Knowledge of fundamental relational database concepts.
• Knowledge of statistical concepts.

• Travel industry and ecommerce experience.
• Familiarity with how AI is applied in analytics.
• Understanding of direct marketing and personalization.
• Experience with business intelligence tools.
• Knowledge of statistical testing methodology.
• Experience…