Director, PR & Communications

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Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our Pac Cares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

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The Director of PR & Communications will serve as Pacsun’s lead strategist and spokesperson for all public, company, and media communications. Reporting to the CEO, the Director of PR & Communications will work closely with external stakeholders (inclusive of the Board of Directors), and other members of the senior leadership team to shape, protect, and promote Pacsun’s voice and reputation.

This role leads the strategy and implementation of all press, public relations, media partnerships, company announcements, and content positioning—ensuring consistency, clarity, and alignment with Pacsun’s mission and values. The Director of PR & Communications will cultivate and manage relationships with media and key external stakeholders while developing internal strategies that ensure effective, timely, and proactive communication.

• Working closely with leadership and external stakeholders, develop and execute a comprehensive press and communications strategy that advances Pacsun’s mission, enhances public awareness, and strengthens its national and international reputation
• Serve as primary spokesperson, representing its leadership and programs across all media channels
• Partner with leadership and program teams to craft messaging that communicates institutional priorities, exhibitions, programs, and initiatives
• Anticipate and manage communications issues, risks, and opportunities, lead on crisis communications and sensitive matters with sound judgment and discretion
• Ensure alignment and consistency of institutional messaging across internal and external audiences

• Build and maintain strong relationships with journalists, editors, and influencers across art, culture, entertainment, philanthropy, and general-interest media
• Secure high-quality, strategic coverage for Pacsun activities, exhibitions, and leadership in major regional, national, and international outlets
• Oversee press releases, media advisories, op-eds, statements, and related materials; edit and approve all outgoing public communications
• Prepare leadership for media engagements, speeches, and public appearances through briefings, messaging guidance, and talking points
• Manage press events, previews, and public announcements in collaboration with relevant departments
• Secure and manage project-based external public relationships agencies

• Oversee Pacsun’s editorial voice across digital platforms, and official statements
• Collaborate with the Marketing and Digital teams to ensure company messaging is reflected consistently online and through social media
• Develop content calendars and storytelling initiatives that amplify Pacsun’s voice and public impact
• Exemplary cross-functional leadership
• Establish annual goals, performance indicators, and reporting systems to evaluate impact and visibility
• Foster an environment of collaboration, integrity, and creative problem-solving across departments
• Serve as a trusted advisor to leadership and staff on communication strategies, tone, and positioning

• Strategic & Analytical Judgment: Brings clarity to complex, high-stakes communications. Evaluates tradeoffs, anticipates reputational risk, and makes audience-aware decisions grounded in facts, timing, and impact.
• Executive-Level Communication: Advises and influences senior leaders with confidence and precision.…