Digital Marketing Specialist

Description

The Digital Marketing Specialist is responsible for executing creative marketing initiatives by producing content, copy, and digital assets that support campaigns, brand presence, and customer engagement.

• Create marketing copy for ads, emails, blogs, landing pages, and social media
• Design digital assets including graphics, visuals, and basic video content
• Maintain brand consistency across all marketing materials
• Support SEO and content marketing initiatives
• Collaborate with Marketing Analyst and Marketing Manager to optimize creative based on performance data
• Assist with product launches and promotional campaigns

• Strong creative writing and copywriting skills
• Proficiency in design tools (Adobe Creative Suite, Canva, or similar)
• Understanding of digital marketing channels and best practices
• Ability to manage multiple projects and deadlines
• Strong collaboration & communication skills
• Bachelor’s degree in Marketing, Communications, Design, or related field
• 2–4 years of experience in digital marketing or content creation
• Portfolio demonstrating creative and digital marketing work preferred

• Content engagement metrics (CTR, time on page, social engagement)
• Campaign execution timeliness and quality
• Consistency in brand messaging and visual standards
• Improvement in lead generation or conversion rates tied to content
• Stakeholder feedback on creative effectiveness