Partner Marketing Director

Partner Marketing Director

Rimini Street is seeking a Partner Marketing Director to play a pivotal role in building a Partner Marketing Center of Excellence within the corporate marketing organization. This position requires an experienced individual who is able to build scalable operational partner marketing frameworks, best practices, and integrated partner marketing programs designed to expand and accelerate the partner pipeline through consistent, high-impact campaigns.

This role will collaborate closely with Alliances and Partners, Product Marketing, Corporate Marketing, and Regional Partner Marketing teams to ensure partner activities are aligned with Rimini Street's global campaign and demand generation priorities, while enabling effective regional execution.

The ideal candidate brings deep B2B global partner marketing and integrated campaign experience, a global mindset, and a proven track record of scaling partner demand and delivering measurable business impact through cross-functional collaboration and operational excellence.

Key Responsibilities

• Lead the development of a Partner Marketing Center of Excellence to drive consistency, scalability and operational partner marketing efficiency across global partner marketing efforts.
• Develop and execute global partner marketing strategies and joint campaigns aligned with Rimini Street go-to-market strategies and business priorities.
• Drive integrated marketing efforts to partners (recruitment, communications), through partners (co-branded demand generation, digital campaigns) and with partners (joint marketing programs and solution launches).
• Collaborate with Alliances and Partners, Product Marketing, Corporate Marketing and Regional Partner Marketing Leads to customize and activate partner marketing programs through partner program playbooks and campaigns to support the field.
• Design and deliver scalable campaigns, toolkits and events-in-a-box that partners can use to help drive joint pipeline and market awareness.
• Manage joint marketing initiatives with strategic partners, helping ensure alignment with Rimini Street brand and global campaign messaging.
• Develop and manage partner marketing campaign plans and joint marketing investments to ensure programs deliver measurable ROI and pipeline contribution.
• Track, report and optimize partner marketing and joint campaign KPIs including sourced and influenced pipeline, partner activation and campaign performance.
• Serve as the key liaison between Partner Sales, Alliances, Regional Marketing and Product Marketing teams to help lead and ensure integrated planning and execution.

Qualifications

Required

• 10 - 12+ years of B2B technology sector marketing experience, with at least 8 years in partner marketing or alliance marketing roles.
• Experience as a change leader and influencer, driving internal transformation and adoption of modernized partner marketing practices
• Proven ability to drive integrated marketing and campaign strategies to, through and with partner.
• Experience collaborating with global and regional teams to tailor and scale partner programs effectively.
• Strong project management and organizational Skills, with a track record of cross-functional collaboration.
• Proficiency in Salesforce, marketing automation platforms (Marketo preferred) and partner management tools.
• Strong communication skills and relationship management.

Preferred

• Experience in enterprise software, IT services or cloud ecosystems.
• Knowledge of ERP, CRM or enterprise IT environments is a plus.

What You ll Bring

• Strategic thinker with strong execution focus.
• Highly collaborative, relationship-driven and adaptable.
• Metrics- and results-oriented, with a strong sense of ownership.
• Agile, proactive and thrives in a fast-paced, high-growth environment.

Why Rimini Street?

Rimini Street Inc. is an affirmative action-equal opportunity employer and complies with all applicable Federal, State, and Local Laws regarding recruitment and hiring.

Qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable Federal, State, or Local laws. Rimini Street Inc. offers a comprehensive compensation and benefits package to employees.

Compensation is based on role, location, and level of applicable experience.

Rimini's target pay for each position is available upon request during the applicant's Interview process.

The general salary range for this type of role is 132k - 180k depending on skills and experience.

Benefits for US employees include:

• Medical, Dental, and Vision insurance
• Disability insurance
• Paid Parental Leave
• 401(k) program
• Generous Paid time off (PTO)

We are looking for talented, passionate people to help us build our future at Rimini Street. We hire only the best, the most extraordinary professionals and provide compensation, bonuses, and benefits to match the skills of our top-performing…