Sr. Manager - Search Technology & Analytics

Job Category: Direct Ecommerce

Requisition Number: SRMAN
010655

• Full-Time
• On-site

Showing 1 location

Join the Pacsun Community Co-created in Los Angeles, Pacsun exists at the intersection of fashion, music, art, and sport. We’re a lifestyle brand built with and for the next generation, bringing together the culture, creativity, and self-expression that define youth today.

Our curated assortment features some of the most relevant brands and styles in the world, including adidas, Brandy Melville, Fear of God Essentials, alongside Pacsun’s own labels and exclusive collaborations.

But Pacsun is more than what we sell. It’s the community we build.

This is Pacsun. Built with culture. Powered by community.

Pacsun is seeking a Senior Manager, Search Technology & Analytics with expertise in SEO, AI discovery, product feeds, ad operations and marketing analytics. This role will lead search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO) initiatives, manage product feeds and paid media technology, and support marketing reporting and analysis.

This is a hands on role for someone who can diagnose technical issues, uncover growth opportunities and turn complex data into clear action. This person will also lead the evaluation and adoption of AI tools that improve marketing execution, analysis and efficiency.

Reporting to the Sr. Director, Digital Growth Marketing, this role will partner with Paid Media, Analytics, Engineering, Site Merchandising and Creative to deliver improvements and measure their business impact.

• Lead SEO, AEO and GEO initiatives to improve Pacsun’s visibility across organic search, AI generated answers and emerging shopping experiences.
• Identify opportunities across crawlability, indexation, site architecture, structured data, internal linking and product and category content.
• Translate recommendations into clear requirements for Engineering, Site Merchandising and Content teams, coordinating implementation and validating results.
• Track search visibility, competitive presence, qualified traffic and conversion. Develop practical measures for AI discovery that account for evolving attribution capabilities.
• Monitor changes in search behavior and platform capabilities, testing relevant opportunities and translating findings into recommendations.
• Own product feed quality, completeness and optimization across advertising, shopping, social commerce and discovery platforms.
• Manage feed tools and partners to ensure accurate, timely product attributes, imagery, pricing, promotions and availability.
• Resolve missing products, disapprovals and data discrepancies, partnering with source system owners to address root causes.
• Optimize titles, categorization, custom labels and product groupings to improve discoverability and support campaign strategy.
• Partner with Paid Media and Site Merchandising to align feed rules with assortment, inventory and promotional priorities, supported by automated monitoring and alerts.

• Manage the marketing tools, configurations and integration requirements supporting paid media execution, audience activation and measurement.
• Define and validate tracking across pixels, tags, conversion events and campaign parameters, ensuring consistent implementation and reliable data.
• Partner with Engineering and Analytics to implement conversion and audience connections, including server side tracking and platform integrations.
• Lead technical readiness and quality assurance for new campaigns, channels and platform changes. Troubleshoot issues affecting delivery, optimization or…