Director of Admissions

QUALIFICATIONS

Bachelor’s degree preferred. Minimum of five years of successful experience in admissions, enrollment management, education, consultative sales, business development, customer experience, or a related field. Experience in independent/private school admissions strongly preferred. Demonstrated success working toward measurable enrollment, sales, or conversion targets. Strong interpersonal, relationship-building, and consultative communication skills. Strong analytical skills and ability to interpret pipeline, conversion, and enrollment performance data.

Experience using CRM and enrollment management systems;
Hub Spot or similar CRM experience preferred. Excellent organizational skills, attention to detail, and consistent follow-through. Self‑motivated, results‑driven, collaborative, and adaptable. Proficiency in Microsoft Office Suite, Google Workspace, and other relevant business applications.

• Enrollment Performance & Pipeline Management Own and drive campus new enrollment and re-enrollment performance against established targets. Manage the admissions pipeline from inquiry through enrollment, ensuring timely and consistent movement of prospective families across each stage of the admissions journey. Monitor key enrollment KPIs, including lead volume and quality, response time, qualification, tours, applications, acceptances, conversion rates, and enrollments. Maintain accurate and current prospective family and pipeline information in the CRM and ensure consistent adherence to established CRM processes and standards.
  
  Lead campus enrollment forecasting, regularly assessing expected enrollments, risks, opportunities, and potential gaps against targets. Prepare and communicate enrollment performance updates and actionable insights to the Managing Enrollment Director and campus leadership. Participate in regular pipeline and enrollment performance reviews. Develop and execute recovery or acceleration plans when enrollment performance is below target. Use historical performance, current pipeline data, market insights, and family feedback to inform enrollment strategies and priorities.
• Prospective Family Experience & Admissions Deliver a highly personalized, responsive, and consistent admissions experience from initial inquiry through enrollment and onboarding. Serve as a trusted advisor to prospective families, understanding their needs and effectively communicating Fairmont’s educational experience and value proposition. Conduct compelling and personalized campus tours designed to connect each family’s priorities with the strengths of the school. Ensure timely and personalized follow-up following inquiries, tours, applications, assessments, and admissions decisions.
  
  Identify potential barriers to enrollment and proactively develop strategies to support family decision‑making and improve conversion. Coordinate and implement new student admissions procedures, including assessments and other admissions requirements. Partner with campus leadership, faculty, students, and current families to create meaningful opportunities for prospective families to experience the school community. Manage the new‑family onboarding process in partnership with campus teams.
• Recruitment, Community Outreach & Partnerships Develop and execute campus recruitment and community outreach strategies designed to increase awareness, generate qualified leads, and support enrollment growth. Represent Fairmont within relevant community organizations, businesses, schools, and community events. Some evening and weekend events are required. Identify and develop relationships with feeder schools, community organizations, businesses, relocation partners, and other…