Director of Marketing & Communications

JOB STATEMENT/PURPOSE
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Under the direction of the President & CEO, the Director of Marketing & Communications serves as the executive leader responsible for advancing the Alaska Native Heritage Center's brand, impact, audience engagement, organizational growth, and earned revenue through integrated marketing, communications, public relations, branding, and digital engagement strategies.

As a member of the Leadership Team, this position develops and leads enterprise-wide marketing and communications strategies that increase visitation, strengthen earned revenue, expand strategic partnerships, enhance community engagement, elevate donor and stakeholder relationships, and position ANHC as the premier statewide Alaska Native cultural and educational center. The Director serves as the principal advisor and partner to the President & CEO on organizational marketing, communications, branding, media relations, public affairs, executive messaging, and organizational reputation.

This position provides executive leadership for organizational branding, advertising, media relations, website strategy, digital engagement, creative services, publications, executive communications, marketing analytics, and audience development while representing ANHC before the Board of Directors, elected officials, funding partners, media, tourism organizations, community leaders, and other strategic stakeholders.

The Director participates in executive leadership decision-making, organizational planning, and enterprise-wide initiatives while providing strategic recommendations to the President & CEO and Board of Directors. This position champions innovation through marketing technology, customer relationship management (CRM), audience analytics, digital engagement strategies, and data-informed decision making that supports organizational growth, financial sustainability, and ANHC's long-term strategic priorities.

ESSENTIAL DUTIES AND RESPONSIBILITIES
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Executive Leadership & Organizational Strategy

Serve as the primary staff liaison to the President & CEO and Board of Directors on marketing, communications, branding, and public engagement matters.

Prepare Board reports, presentations, dashboards, strategic recommendations, and supporting materials related to marketing, communications, audience engagement, earned revenue, and organizational performance.

Present regularly to the Board of Directors and Board committees regarding departmental initiatives, organizational marketing performance, strategic priorities, communications planning, and key performance indicators.

Support the President & CEO in preparing executive communications, Board presentations, speeches, talking points, public remarks, testimony, and organizational messaging.

Advise executive leadership and the Board on communications strategies related to organizational reputation, crisis communications, sensitive issues, and emerging opportunities.

Recommend organizational marketing priorities, communications strategies, branding initiatives, and major marketing investments for executive leadership consideration

Marketing Strategy, Brand Development & Audience Growth

Develop and implement comprehensive marketing, branding, communications, and audience engagement strategies that advance ANHC's mission and strategic priorities.

Develop annual integrated marketing plans supporting Cultural Tourism, Ch'k'iqadi Gallery, Café Di'eshchin, facility rentals, exhibitions, fundraising, educational programming, community initiatives, and special events.

Position ANHC as the premier statewide destination for experiencing Alaska Native cultures while increasing local, statewide, national, and international awareness.

Develop initiatives that increase visitation, earned revenue, donor engagement, customer acquisition, audience retention, and community participation.

Maintain and strengthen organizational brand standards while ensuring consistent messaging, visual identity, storytelling, and authentic representation of Alaska Native cultures.

Collaborate with executive leadership to support organizational growth, capital campaigns, major initiatives, strategic partnerships, sponsor ships, and new business opportunities.

Communications, Public Relations & Media Relations

Direct all internal and external communications for the organization.

Oversee development of press releases, executive messaging, annual reports, Board reports, newsletters, speeches, talking points, website content, publications, blogs, organizational…