Social Media & Marketing Manager

Job Title: Social Media & Marketing Manager

Location: Andalusia, AL / Hybrid
Job Type: Part-Time

We’re looking for a creative and organized Social Media & Marketing Manager to grow our online presence, engage with our customers, and tell the story of our boutique. This role will be responsible for planning and executing social media content, email marketing, and local promotions that reflect the heart of our brand.

• Create and schedule engaging content across Instagram, Facebook, and other platforms
• Plan monthly content calendars and seasonal campaign ideas (sales, holidays, events, product launches)
• Capture and edit photos and short-form videos (product features, in-store moments, try-ons, etc.)
• Write compelling captions, email copy, and occasional blog or website content
• Respond to comments and messages to foster community and build customer relationships
• Manage and grow text and email marketing list; design and send newsletters using platforms like Mailchimp or Textmagic
• Coordinate giveaways, collaborations, and influencer partnerships with other local businesses and parent creators
• Track engagement and campaign performance using basic analytics tools
• Stay current on social media trends and suggest fresh, fun ideas to connect with customers

• Strong writing skills and a warm, brand-appropriate voice
• Experience with Canva or similar tools for content design
• Familiarity with Instagram Reels, Stories, and community engagement
• Self-starter who’s organized, detail-oriented, and comfortable working independently
• Passion for small business and love for children’s fashion or retail a big plus

• Photography or videography experience
• Basic knowledge of Shopify, SEO, or digital ads (Meta, Google)
• Local marketing or event planning experience

• Hourly or salaried, depending on experience and availability
• Flexible hours
• Creative autonomy and room to grow with the brand