General Manager

Overview

The ideal candidate for this General Manager role is a hands‑on leader with a proven track record in selling technical products and solutions, ideally within manufacturing or distribution environments, with a strong product‑oriented mindset. We have been supplying complete systems and component parts to dealers and installers across the UK for over three decades. Based in the Home Counties, you will thrive on developing relationships with customers and be familiar with a distribution model while also improving and mentoring your staff.

• BASIC SALARY: up to £100,000
• Bonus
• Car or Car Allowance
• Pension
• Insurances
• 25 days holiday

An office‑based leadership role. With occasional international travel, you could be based anywhere within 75 minutes of our office. Location will be discussed once an NDA is signed.

As General Manager you will lead and develop the UK team to achieve realistic revenue and profit targets set by the wider group. This will also be a business generation and customer‑facing role, so you will want to keep that customer engagement and enjoy the sales cycle. You will have the autonomy to set sales objectives and strategies and help motivate the sales team how you see fit.

• Oversee all leadership elements for the business (Full P&L circa £10m t/o) including coaching and motivating.
• Work with and develop the team of direct reports as well as oversee the development of all indirect reports.
• Carry out regular market analysis to ensure we are aware of competition and economic indicators that may impact our business.
• Help drive into new market focus areas and ensure we maximise growth opportunities.
• Demonstrate operational excellence and manage inventory, logistics and assembly teams.
• Drive operational excellence through effective inventory management and leadership of logistics and assembly teams.

Ultimately, as our General Manager, you'll be a commercially minded business leader (lead‑by‑example) who can clearly demonstrate how you have developed and grown sales in an SME environment, and how you have influenced and progressed individuals. You will be an expert in client management and in using your position to network senior industry professionals to generate new business.

• Varied industry exposure with a keen focus on a technical product/solution.
• Degree level education; we will consider sales & operational management experience at the right level.
• The gravitas and presence to drive a sales strategy where you are the face of the business.
• Experience managing a multi‑million‑pound P&L.
• Genuine enthusiasm for the SME environment; this role requires a hands‑on candidate who enjoys the "many hats" elements of SME business.

We embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.

All applicants will be required to sign an NDA prior to progressing. .