Marketing Manager - Beverages

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Location:

Andover, GB, SP11 8EZ

Custom Field 2: 39720

Category:
Marketing

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in food service, retail, in-store bakery, deli, and prepared foods, among others.

Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

The Marketing Manager for the UK & Europe Beverage Portfolio will help shape how the fast growing f’real brand and the wider Rich beverage range show up in market, working across consumer and trade channels to build visibility, drive engagement, and support commercial growth. The role is broad and hands on, involving close collaboration with teams across the business to deliver impactful brand activity, support customer-facing storytelling, and ensure our products are consistently represented with energy and clarity.

It’s an opportunity to work at pace, contribute to a brand with strong momentum, and play a meaningful part in how our beverages reach and resonate with customers across the region.

• Partner with Innovation and Commercial teams to identify emerging trends and translate insights into actionable product concepts.
• Conduct market analysis, competitive benchmarking, and consumer research to inform product and brand strategies.
• Act as the voice of the customer, ensuring product development aligns with consumer needs and commercial objectives.

• Own product roadmaps and lifecycle from ideation through commercialisation.
• Define product positioning, pricing strategies, and margin targets in collaboration with Finance and Sales.
• Lead cross-functional teams (R&D, Supply Chain, Sales) to deliver timely, high-quality product launches.

• Help shape and execute launch plans, including messaging, channel activation, and campaign rollout.
• Develop clear, engaging decks, toolkits, and sales enablement materials for customer and internal use.
• Ensure all creative assets stay true to brand guidelines and communicate brand personality and differentiation.
• Contribute ideas that keep the brand fun, distinctive, and culturally relevant.

• Assist in planning and delivering consumer and trade marketing campaigns, from concept through execution.
• Support the creation of digital, social, POS, and field marketing materials to drive trial and visibility.
• Track campaign activity, gathering insights for continuous improvement.

• Assist organisation of key events including trade shows, customer meetings, field activations, and sampling activity.
• Manage logistics, materials, and on-site execution to ensure high-quality brand representation.
• Act as a brand ambassador at events, contributing to customer engagement and relationship building.

Critical
Degree level education.
Minimum of 4 years’ marketing experience.
Able to work in fast paced, sometimes unstructured environments.
Highly organised with proven prioritisation and project management skills.
Confident communicator across written, verbal and visual formats.
Collaborative team player with experience coordinating with cross functional teams (e.g., Sales, Operations, Supply Chain).
Basic commercial awareness, comfortable understanding the link between marketing activity and sales performance.
Proficient in MS Office, especially PowerPoint for decks and sell ins.
Positive, energetic, hands on attitude that adds to team culture.
Full UK driving licence (for travel to events, customer sites, and field activity).

Desirable

Experience with in an FMCG brand,…