Product Marketing Manager

Description

Job Summary:

Become a trusted product marketing manager in a highly visible role, where you will play a pivotal part within an integrated marketing team, collaborating closely with product management, business unit leadership, engineering, and global sales teams to launch and promote cutting-edge high-tech products. As a trusted marketing partner to the product line, you will have the opportunity to shape and influence the strategic direction of the business.

This is an excellent opportunity for a strategic thinker with strong leadership and marketing execution skills who thrives in a fast-paced, innovative environment.

Job Responsibilities:

• Go-to-Market Strategy
• Leading the development and execution of go-to-market plans for new and existing products, ensuring alignment with business objectives and market needs.
• Product Positioning and Messaging
• Crafting compelling product positioning and messaging that resonates with target audiences and clearly communicates the unique value of our products.
• Ability to translate engineering descriptions to align for consumption within the marketplace.
• Cross-Functional Collaboration
• Working closely with Product Management, Engineering, Growth, Business Development, Sales teams to gather insights, align on product roadmaps, and ensure cohesive execution of marketing initiatives.
• Collaborating with subject matter experts, generating content such as white papers, sales training material, datasheets, brochures and similar collateral.
• Coordinating with the brand experience and events team on trade shows and virtual events.
• Market Research and Analysis
• Conducting in-depth market research to identify trends, competitive landscape, customer needs, and market opportunities. Using relevant data to inform marketing strategies and product improvements.
• Sales Enablement
• Creating sales collateral, presentations, and tools that equip the sales, growth, and business development teams with the information and materials needed to close deals effectively.
• Customer Insights and Feedback
• Gathering customer feedback through surveys, interviews, and other performance methods to measure and understand pain points and product needs. Use these insights to shape marketing strategies and product development.
• Campaign Management
• Overseeing the creation and execution of marketing campaigns to drive product awareness, engagement, and conversion. Measuring and analyzing campaign performance to optimize results.
• Thought Leadership
• Establishing the company and its subject matter experts as a thought leader in the industry by producing high-quality content, case studies, white papers, and webinars.
• Tech Fluency
• Firm understanding of emerging technologies and how they intersect with customer challenges

Required Qualifications:

• Typically requires a minimum of 10 years of experience in a high-tech, B2B or B2G environment.
• Strong communication skills, a curious and innovative mindset, the ability to clearly articulate objectives and effectively manage stakeholder expectations.
• Exceptional writing and editing expertise, with a background in translating complex topics into targeted messaging for technical and government sectors.
• Proficient in various marketing strategies and platforms, including digital marketing, content creation, events, and paid media campaigns.
• Experience in event management to include vendor and booth relations, budget, logistics, sales enablement and marketing collateral, and lead collection.
• Knowledgeable about technology-related topics, including enterprise IT, cloud computing, cybersecurity, and federal government operations.
• Skilled in creating, organizing, connecting, and tracking complex marketing campaign activities to enhance overall effectiveness and visibility.
• Experience collaborating across teams, including marketing, business units, and external partners, to drive initiatives forward.
• Demonstrated ability to engage and collaborate with VP-level management, including business unit general managers and marketing leadership.
• Proactive and team-oriented, with a focus on collaboration and a dedication to ongoing improvement.
• Location:
  
  hybrid out of our Andover, MA or Fremont, CA site.
• Abilit…