Sr. Marketing Manager, Mega Projects

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support - it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.

Scope of Position This strategic and results-driven marketing leader, as part of the Marketing Communications team, is responsible for developing and executing integrated marketing programs that increase brand awareness, generate demand, strengthen customer engagement, and drive growth within the Mega projects market segment, including Data Centers, Semiconductor, EV/Battery, and other strategic commercial and industrial verticals.

The Sr. Marketing Manager, Mega Projects serves as the primary marketing leader supporting the Mega projects business strategy and works closely with Sales, Product Management, Business Development, Training, and Marketing teams to develop and execute targeted marketing initiatives that drive customer engagement and commercial success.

The role is responsible for translating business priorities into measurable marketing programs, managing strategic campaigns, supporting key customer and industry events, and delivering insights that improve market positioning and growth performance. This role is also responsible for coordinating and aligning marketing programs with other Watts global regional marketing teams to ensure consistency in brand and message.

This position has no direct reports, but may manage external agencies, contractors, consultants, and vendors supporting marketing initiatives.

This position reports to the Director, Marketing Communications.

This role is hybrid and is based in North Andover, Massachusetts.

Primary

Job Duties and Responsibilities Develop and execute integrated marketing plans supporting the growth objectives of the Mega projects business and targeted industry verticals.

Partner with Sales, Product Management, Business Development, and Marketing leadership to align marketing priorities with commercial objectives and growth initiatives.

Support market research, customer analysis, competitive assessments, and industry trend evaluations to identify growth opportunities and support strategic planning.

Develop and maintain a deep understanding of customer needs, market dynamics, competitive positioning, and industry challenges across target verticals.

Identify and manage strategic partnerships, industry associations, and market engagement opportunities that strengthen the Watts brand and market presence.

Lead voice-of-customer initiatives, customer interviews, testimonial programs, and market feedback processes to support customer-centric decision making.

Lead the planning, execution, and optimization of integrated multi-channel marketing campaigns across digital, social media, email, events, public relations, content marketing, and customer engagement channels.

Support account-based marketing (ABM) initiatives designed to increase engagement and market penetration with key customers and strategic accounts.

Develop campaign strategies, messaging frameworks, content plans, and promotional activities aligned with business objectives and target audiences.

Ensure consistency and alignment globally of messaging across customer-facing communications and sales enablement activities.

Partner…