Enrollment Marketing and Event Specialist

This role provides marketing, group event planning, communication and project managementsupport for the projects, group events and communication plans for the Office of Admission.

This role requires a strong, demonstrated ability to coordinate multiple priorities,deliverables, and timelines. The building and management of project plans are essential to the success and support of the admissions and recruitment goals. With leadership and support from the VP and AVP, this position collaborates closely with the admission steam, the admissions operations team, the various colleges and departments, and the University Office of Marketing and Communications.

This position must also have abroad understanding of appropriate academic programs and potential future directions;be flexible, visionary, creative, and energetic and, possess a demonstrated capacity to lead.

• Develop ADM annual mail grid/timelines for all admission communication projects, including digital and print
• Work with the Office of Marketing and Communications to manage the projects, plans,purchase orders, approvals, and timelines
• Assist in running processes daily out of Slate
• Analyze data and trends for marketing materials/web content/other
• Prepares annual reports for the admission office
• Demonstrates the ability to clean and verify data
• Assists with third-party processes for bulk mailings and other
• Review monthly web content for accuracy and makes recommendations on changes and handlethe updates
• Back up office manager and enrollment coordinators as needed
• Be flexible with evening and weekend hours for events
• Other duties as assigned by the AVP for Enrollment Management
• Responsible for providing a comprehensive marketing plan to recruit new students through the campus visit program, which thoroughly analyzes and assesses Trine’s competitive markets and concludes with realistic goal projections for event and individual visitattendance.
• Has responsibility for assisting the Director of Admission in planning, implementation and evaluation of all programs and efforts, which seek to enroll an academically talented and culturally diverse student body.
• Oversee all administrative, managerial, and performance-based aspects of all Preview Day visitation programs and Storm Saturday programs
• Work with all areas (ex. Athletics, Food Service, AV, Academics, Facilities, and others) involved in Preview Days to thoroughly coordinate all aspects of the event
• Assists with the annual marketing direct-mail grid, working closely with staff in implementing mailings on a strategic, timely and cost-efficient basis.
• Proactively propose new ideas to improve and enhance the visitor experience
• Provide insight on new ideas to improve and enhance Preview Days and Storm Saturdays.
• Other duties as assigned

Group Visits

• Team with the Visit Coordinator to create a “best visit ever” experience
• Coordinates campus group visits and events for students in grades 5–12 and servesas the primary point of contact for schools and community organizations.
• Manage all aspects of group visit planning, including scheduling, agendas, campus tours, academic experiences, meals, space reservations, transportation logistics,and special requests.
• Collaborate with faculty, staff, students, and campus partners to develop engaging and age-appropriate visit experiences that highlight Trine University’s academic programs,student life, facilities, and resources.
• Maintain accurate group visit records, attendance information, and follow-up documentation within appropriate University systems.
• Assist with evaluating group visit effectiveness, participation trends, and feedback to continually improve the…