Consultancy Services Marketing Management

Overview

Ankara/Provinces of the Southeast Anatolia Region, TURKEY

International Consultant. Duration and specific dates are noted within sections below. Starting date: 10-Jun-2013. Final date to receive applications: 02-Jun-13 (Midnight New York, USA).

Individual Contract

10-Jun-2013

02-Jun-13 (Midnight New York, USA)

International Consultant

30 working days spread throughout the duration of the contract

Not specified in detail in the excerpt; all relevant materials should be in English or Turkish as indicated for deliverables.

10 June 2013 - 31 December 2013 (30 working days)

UNDP is committed to workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence. UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

UNDP and the GAP RDA (Southeast Anatolia Project Regional Development Administration) are jointly implementing the “Organic Agriculture Cluster Development in Southeast Anatolia Project” (The Project). The Project is funded fully by the Government of Turkey. The purpose of the Project is to increase the competitiveness of the organic agriculture sector in the Region (especially in Sanliurfa) through activating the regional organic agriculture cluster and improving the local business environment by establishing an innovation and information centre, establishing best practices (pilot and demonstrative actions), and building local capacities and by promoting the Region nationally and internationally.

In order to improve the competitiveness of the organic agriculture sector in the Region in a sustainable way, production and marketing capabilities should be developed. Presently, there is no institution in the Region which mainly provides business development services to organic producers and organic processors. The cluster development roadmap foresees establishment of an Organic Agriculture Consultancy and Dissemination Center in the Region (aka OTADAM), which would provide business development services to the economic actors of the organic agriculture sector in the Region and (in cooperation with the line institutions) facilitate initiation of projects and studies which could improve the competitiveness of the sector in a holistic approach.

In parallel there is also a need to develop marketing capabilities of GAP OAC through a systemic and complementary approach to other parallel activities within the scope of the Project.

UNDP will initially procure “Consultancy services for scoping of the activities on Marketing Management for GAP Organic Agriculture Cluster.” (the Assignment).

(For further details, please refer to the IC notice in the link below)

The objective of the Assignment is to analyze the current status of OAC in terms of marketing management and marketing capabilities and propose a detailed activity plan to support development of the marketing management capabilities of the Cluster. The specific objective is the scoping of the activities on marketing with a view to improve current capacities and to contribute establishment of sustainable and replicable mechanisms/tools for the Cluster in the long run.

In doing so, the Assignment targets to benefit from previously completed studies, current state of the affairs, expected trends in the global organic markets, vision adopted by the cluster members, feedback from the cluster members and Project Management Unit etc.

The scope of the work indicatively includes provision of consultancy services for (i) assessment and analysis of the current needs on marketing capabilities of the OAC and (ii) development of a scoping document for marketing/branding and promotion activities for GAP OAC.

DELIVERABLES

The deliverables of the Assignment are as follows;

• Fact Finding Report (Please…