Branch Manager – Home Care

Location: Ann Arbor, Michigan
Employment Type: Full-Time | Leadership Position
Compensation: $60,000 - $70,000 Base Salary, Vehicle Allowance + Performance-Based Incentives
Reports To: Ownership / Executive Leadership

Care One Senior Care is an established, locally owned home care agency serving families throughout Southeast Michigan. We provide personalized, non-medical home care services that help older adults and individuals needing assistance remain safe, comfortable, and independent at home.

Our mission is to help families navigate care at home through compassionate service, trusted relationships, and a commitment to excellence.

As we continue expanding our presence across Southeast Michigan, we are seeking an entrepreneurial, results-driven leader to establish and grow our Ann Arbor / Washtenaw County branch.

The Branch Director will be responsible for launching, developing, and leading Care One Senior Care's Ann Arbor market.

This is a unique opportunity for a motivated professional who wants to build a business within an established and respected organization.

The ideal candidate combines strong business development skills with leadership ability, relationship-building expertise, and a passion for serving older adults and their families.

The Branch Director will have significant autonomy in developing the local market while benefiting from Care One's established infrastructure, operational systems, marketing resources, and administrative support.

The primary objective of this position is to build a successful, profitable, and sustainable home care branch through strategic business development, exceptional client relationships, and strong local leadership.

• Develop and execute a comprehensive business development strategy for the Ann Arbor and Washtenaw County market.
• Establish and maintain strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, senior living communities, physicians, elder law attorneys, and other healthcare professionals.
• Identify new referral opportunities and strategic partnerships throughout the territory.
• Conduct consistent in-person outreach, networking, presentations, and community engagement activities.
• Build and maintain a productive referral pipeline.
• Convert qualified referrals into new clients through timely follow-up and relationship management.
• Develop and implement strategies to achieve monthly, quarterly, and annual revenue and service-hour goals.
• Represent Care One Senior Care professionally throughout the community.

• Take ownership of branch growth, performance, and overall success.
• Develop and execute an annual branch business plan.
• Monitor key performance indicators, including referrals, assessments, new client conversions, billable hours, client retention, and profitability.
• Manage local business development activities within established budgets.
• Identify opportunities to improve efficiency, service quality, and financial performance.
• Participate in regular performance reviews with executive leadership.
• Establish a positive, accountable, service-oriented branch culture.
• Support the development and leadership of future branch team members.

• Conduct initial client consultations and assessments during the branch's startup phase.
• Educate prospective clients and families about Care One's services and available care options.
• Collaborate with the centralized intake and care coordination teams to ensure timely client onboarding.
• Develop trusted relationships with clients and families.
• Maintai…