Sales Development Representative

Who We Are

AdAdapted is an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed‑service to self‑service and SaaS solutions, shopping list to eCommerce, video to display.

AdAdapted offers the easiest, most efficient way for advertisers to reach millions of active, verified shoppers who turn to mobile apps to make their grocery lists and for online shopping. We enable brands to reach those consumers exactly when it will matter most, whether they are in an app or in the aisle, with performance that dramatically exceeds industry benchmarks.

As a Sales Development Representative, you are the first line of offense in our go‑to‑market strategy and the primary driver of pipeline generation. Your core focus will be on proactively identifying, engaging, and qualifying high‑potential leads among large national brands and their respective media agencies, leading directly to the scheduling of qualified introductory meetings for our Executive Sales team.

You will still assist with essential sales support, but your success will be measured by your ability to generate Sales Accepted Leads (SALs), set meetings, and directly contribute to revenue generation, ultimately accelerating your career path into a closing role.

We are looking for candidates who bring high potential, a competitive spirit, and are highly performant. This person will value all tasks, have the drive and determination to stay the course, and possess an innovative and optimistic spirit, curiosity, accountability, and willingness to take on additional tasks outside of day‑to‑day responsibilities.

• Prospecting Strategy & Outreach:
  Design and execute personalized, multi‑channel outbound campaigns (email, cold call, Linked In) to penetrate target accounts and key decision‑makers.
• Pipeline Generation &
  
  Qualification:
  
  Rigorously qualify inbound and outbound leads to ensure they meet the criteria for a Sales Accepted Lead (SAL), focusing on intent, fit, and budget.
• Meeting Handoff & Goal Attainment:
  Consistently achieve and exceed monthly quotas for setting qualified meetings and generating pipeline value for the Account Executive team.
• CRM (Salesforce) / Pipeline Management:
  Maintain meticulous records of all prospecting activities ensuring accurate data hygiene to support forecasting.
• Cross‑Function collaboration within Client Success, Marketing & Sales Teams on Sales Materials.
• Proposal Generation / Program Strategy (Support Function, not primary duty).
• Organization of Sales & RFP Materials (Support Function).
• Lead Point of Contact for Strategic Account Vendors (ABCS, Pathformance, Flipp…) (Support Function).
• Build & Process Insertion Orders (Support Function, decreasing priority as prospecting increases).
• Special Projects (Trade Show & On‑Site Coordinating) (Support Function).

• Degree from an accredited university or college.
• 1+ years of experience in sales, customer‑facing, or a highly competitive environment (preferred; not required with exceptional drive).
• Demonstrated ‘Hunter’ mentality; competitive, persistent, and highly resilient.
• Eagerness to cold‑call and prospect daily.
• Working knowledge of Google Drive / MS Office applications.
• Results‑oriented with a desire to build strong relationships (internal and with clients).
• Eagerness to learn and work with deadlines.
• Unwavering commitment to succeed.

• Competitive salary package with variable compensation tied directly to meeting/exceeding your SAL and meeting set quotas.
• Clear, structured path for career advancement (e.g., SDR → Account Executive) based on performance metrics.
• Flexible PTO policy and healthy schedule for work/life balance.
• Full‑suite benefits plan (medical/dental/vision) including FSA, HSA and life insurance.
• Roth IRA and 401(k) plans available including company match.
• Downtown office space with Qualified Transportation Plan.
• Open office concept where big ideas and collaboration are welcome.
• Professional development opportunities (career planning and…