Digital Marketing Manager

Responsibilities

• Own day-to-day management of  (Shopify Plus experience preferred)
• Manage merchandising strategy across categories, ensuring products have necessary details, are easy to find, and visually appealing
• Responsible for translating the overarching marketing strategy into thoughtful and tactical plans across the website and digital marketing channels
• Create and manage email marketing calendar, inclusive of concepts, copy, creative assets, and audience strategy
• Create and manage SMS marketing calendar, inclusive of concepts, copy, creative assets, and audience strategy
• Create and manage website marketing calendar, inclusive of storytelling, copy, and creative needs
• Monitor and analyze KPIs related to ecommerce and digital marketing channels on a consistent basis to mine for optimization, learns, and business opportunities (GA4 experience preferred)
• Become a subject matter expert for digital opportunities, trends, and updates

• 3 - 5 years of digital marketing experience & an understanding of ecommerce-based businesses
• Bachelor’s Degree in relevant coarse work preferred
• This role requires candidate to be in office at our Corporate headquarters in Annapolis, MD
• Experience with Shopify Plus, Klaviyo or another ESP, and Google Analytics required
• Experience working in ecommerce retail or fashion preferred
• Strong writing skills
• Meticulous attention to detail, organized and strong project management skills
• Eagerness to collaborate with a team and work hard to positively impact the business

• Shopify Plus experience preferred
• Experience working in ecommerce retail or fashion preferred