Senior Manager, Integrated Campaigns

Job Description:

Crisis
24 is seeking a strategic and hands-on Senior Manager, Integrated Campaigns who will own the shaping, executing, and measuring of integrated marketing campaigns across a diverse portfolio of businesses, solutions, and audiences. This individual-contributor role will translate business priorities, thought leadership, and market opportunities into focused campaigns that build awareness, engage priority audiences, influence demand, and support commercial growth.

The successful candidate will combine strong marketing judgment with operational discipline. They will own execution from the initial brief through activation, optimization, and post-campaign analysis. They must be comfortable creating clarity from ambiguity, influencing without formal authority, and taking accountability for tracking and reporting on measurable results.

• Set Campaign Strategy and Focus: Translate business priorities into audience-centered campaign strategies with clear objectives, narratives, offers, journeys, channel approaches, calls to action, and success measures.
• Drive Integrated Execution: Align Content, Creative, Digital, Marketing Operations, Events, Product Marketing, Sales, and other stakeholders around one plan with clear owners, dependencies, timelines, and decisions.
• Establish Performance Discipline: Own campaign KPIs, analysis, reporting cadence, and optimization while partnering with Marketing Operations and Digital on data, systems, and channel reporting.
• Build Integrated Campaign and Demand-Generation Capabilities: Strengthen campaign planning, prioritization, measurement, and operating standards so Crisis
  24 can invest in the programs most likely to drive meaningful business outcomes.

• Partner with the Director of Marketing to develop the campaign portfolio and prioritize opportunities based on business value, audience need, commercial potential, readiness, timing, and team capacity.
• Develop integrated campaign strategies and briefs that define the business objective, target audiences and priority accounts, buyer problem, value proposition, campaign narrative, offer, journey, calls to action, channel strategy, sales activation, deliverables, and KPIs.
• Determine the right campaign model for the business objective and buying environment, including demand-generation programs for SaaS and technology solutions and brand-, thought leadership-, event-, or relationship-led programs for consultative services.
• Own the campaign lifecycle from strategy and planning through activation, optimization, and post-campaign analysis, maintaining clear workback plans, roles, dependencies, review points, approvals, and follow-up actions.
• Serve as the central campaign lead across Content, Creative, Digital, Marketing Operations, Events, Communications, Product Marketing, Sales, Business Development, Account Management, Client Success, and subject matter experts.
• Partner with Product Marketing to confirm that audience insights, positioning, messaging, differentiation, proof points, and solution information are complete before campaign planning advances.
• Facilitate planning sessions, translate stakeholder input into a disciplined campaign strategy, and challenge disconnected tactics or requests that do not support the agreed audience or business objective.
• Identify the minimum effective set of campaign assets and prioritize the reuse and repurposing of existing content before requesting net-new production.
• Create strong first drafts of campaign briefs, landing-page copy, promotional materials, sales activation materials, and content repurposing plans when needed.
• Manage campaign workflows in Asana, maintain visibility into status, communicate changes early, and drive resolution…