Communications and Multimedia Specialist

Communications and Multimedia Specialist

Job Title:

Communications and Multimedia Specialist

Reports to:

Superintendent
Department/School:
Communications/Central Office

Promote positive public relations between the school district and community. Prepare and provide information to the public about the activities, goals, and policies of the school district. Distribute pertinent information about the district and its activities to employees, parents, and the community via various platforms. Responsible for providing direction for strategy, design, and operation of the District’s internal and external marketing, communications, public relations, and engagement activities with the community.

Education/Certification:

• Bachelor’s Degree (preferred)

Special Knowledge/

Skills:

• Excellent public relations, organizational, communication, and interpersonal skills
• Ability to speak effectively before groups of employees, parents, or the public
• Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external
• Thorough knowledge of media relations and public relations functions
• Knowledge of operations of a school district’s communication needs
• Ability to manage budget and personnel
• Bilingual (preferred)

Experience

• Three years of journalism, communications, or a related field (preferred)

• Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media and other publications.
• Building and maintaining relationships with journalists and media outlets to disseminate information about the school district, including news releases, media advisories, and facilitating interviews.
• Assist with marketing various District initiatives through digital and traditional publications to promote schools, departments, and student and employee achievements.
• Ensure that public information activities contribute to the attainment of district goals and objectives.
• Gather, organize, and disseminate information related to the school district’s operations, programs, and policies.
• Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.
• Coordinate writing and photography for stories and campaigns to be posted on the district’s website, in publications, and on social media channels.
• Develop and execute public relations plans to enhance the school district's reputation and promote its programs and services.
• Responds to requests for data and District information as required in compliance with the Texas Public Information Act.
• Serve as district representative or lead on community committees as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and making presentations.
• Maintain and manage the district’s website and social media presence, ensuring accurate and up-to-date information is available.
• Manage communication during emergencies or crises, providing timely and accurate information to the public and stakeholders.
• Communicate important information to school staff and administrators, ensuring consistent messaging across the district.
• Track and report on the effectiveness of communication efforts.

• Develop and publicize reports related to the performance of the district and articulate district goals and objectives.
• Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
• Compile, maintain, and file all reports, records, and other documents as required.
• Follow district safety protocols and emergency procedures.

• Develop and administer the department's budget based on documented needs and ensure the operations are cost effective and funds are managed wisely.

• Compile, maintain, and file all reports, records, and other documents required.
• Comply with policies established by federal and state law,…