Director, Field Marketing

Antrim, Northern Ireland, United Kingdom

At Everway (formerly n2y/Texthelp), our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood.

We’re a global community of over 500 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive.

We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to
be curious, have courage, and commit fully
.

Join us at Everway - together, we can unlock the full potential of every mind.

The Field Marketing Director leads the international field marketing function, delivering high-impact regional execution across Education and Workplace markets. This role leads strategic planning, demand generation, the international campaigns calendar and all in-market activation—including ABM, webinars, demand generation programs, and major events.

Partnering closely with regional leadership and Central Marketing, the Field Marketing Director ensures all field marketing activity aligns with commercial priorities through effective planning, prioritisation, and operational governance. As a marketing leader, they build a scalable, high‑performing team and ensure consistent, measurable impact across all regions.

• Lead cross-regional alignment on the Education sector strategy, ensuring campaigns support sector priorities and enable sales performance.
• Develop and execute the Workplace field marketing strategy to build brand presence and generate pipeline across enterprise, government, and corporate markets.
• Partner with Central Marketing to translate global strategy into regional plans that meet both global and local commercial needs.
• Lead communication rhythms between field marketing, central marketing, and commercial teams to ensure cohesion and visibility.

• Oversee and optimise the International Marketing Campaigns Calendar, ensuring all activities (ABM, webinars, lead generation, events, and local activations) are coordinated, commercially aligned, and sequenced effectively.
• Ensure all regional marketing activity supports commercial priorities, product strategy, and sales goals.
• Guide regional execution standards, ensuring high-quality delivery across programs and activations.
• Lead strategic planning cycles with regional sales and field marketing teams to define priorities, targets, and go-to-market tactics.
• Oversee lead flow processes, handoff standards, and conversion quality in partnership with BDR/SDR teams.
• Monitor pipeline contribution, lead quality, and overall campaign performance to inform future planning.

• Lead the international events strategy, ensuring alignment with campaign objectives and commercial goals.
• Evaluate and approve all field events using standardised frameworks (audience fit, cost, expected pipeline, strategic alignment, return on investment).
• Establish and maintain consistent event planning workflows, templates, and quality standards across all regions.

• Lead the quarterly planning cycle for international field marketing, ensuring clear briefing, prioritisation, and approval processes. Coordinate regional capacity and scheduling across all marketing activities.
• Manage regional budgets and oversee performance reporting for the International Campaigns Calendar, including KPIs, pipeline impact, and insights.
• Apply performance insights to improve future planning cycles and influence central strategy.
• Build, mentor, and support a high-performing international field marketing team.
• Foster strong collaboration across Sales, Product, Customer Success, Central Marketing, and Rev Ops.
• Champion effective central–field ways of working and uphold operational…