VP, Global Marketing Strategy FTC

Antrim, Northern Ireland, United Kingdom

At Everway, our goal is to lead the world in Neurotechnology software, helping transform the way we understand and are understood.

We’re a global community of over 600 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. A world where everyone can thrive.

We can only achieve our goals and continue to grow by having high performing people in our team, people who share our goals and are passionate about our mission. We pride ourselves on our core values that are embedded within our culture. These are to
be curious, have courage, and commit fully
.

Join us at Everway - together, we can unlock the full potential of every mind.

The VP, Global Marketing Strategy (Maternity Cover) will provide senior leadership and continuity for Everway’s central marketing function during a 12 month fixed-term maternity cover period.

This role is accountable for delivering the existing global marketing and brand strategy, ensuring campaigns are executed effectively across regions, and acting as the connective tissue between central strategy and regional delivery.

Working closely with the CMO and regional marketing leaders, this leader will focus on execution, enablement, and performance, ensuring the function continues to operate at pace and with clarity.

• Partner with the CMO to execute the agreed Everway Marketing and Brand Strategy.
• Own and manage the global marketing campaign calendar, ensuring delivery against business priorities.
• Translate business and product priorities into clear, actionable campaign briefs in partnership with Product Marketing, Brand, Content, and Sales.
• Ensure campaigns drive pipeline impact, brand visibility, and customer engagement across regions.

• Track and review global campaign performance against defined success metrics.
• Partner with Marketing Operations to ensure accurate reporting and insight-led decision making.
• Share cross-regional learnings and best practices to continuously improve effectiveness.

• Track and review global campaign performance against defined success metrics.
• Partner with Marketing Operations to ensure accurate reporting and insight-led decision making.
• Share cross-regional learnings and best practices to continuously improve effectiveness.
• Provide confident, supportive leadership to the central marketing team, maintaining morale and momentum.
• Build strong working relationships with regional marketing leads and cross-functional stakeholders.
• Champion a pragmatic global-to-local approach, balancing consistency with local relevance.
• 5+ years’ experience in a senior Marketing leadership role across campaign, brand, field, or central marketing.
• Proven experience operating in global, matrixed organisations, ideally with central–regional models.
• Strong track record of delivering integrated campaigns at scale, rather than building from scratch.
• Highly effective stakeholder manager, able to lead through influence and clarity.
• Commercial and analytical mindset, with proven experience using data to guide decisions.
• Experience in a SaaS B2B environment preferred.

Please submit your application on out website by Friday, 27th February 2026

Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter. Ready to make an impact? Apply today and be part of a company that invests in your success!

We are committed to providing a Drug-Free Workplace for all employees.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.