Head of Demand Generation & ABM - Tech

Position: Head of Demand Generation & ABM - Tech for Good
Location: Antrim

Head of Demand Generation & ABM Tech for Good firm Were recruiting on behalf of a fast-growing, PE-backed Tech for Good software company. Their cloud platform helps organisations support families and communities at important moments, with most of their customer base in North America. Theyre growing 20%+ a year, integrating a recent acquisition and expanding into a new customer segment.

The role Nobody currently owns account-based marketing or demand generation, so this is an exciting opportunity to be building both from the ground up. Youll create a proactive, marketing-led pipeline engine that works hand in hand with sales. What youll do Own ABM for enterprise accounts, agreeing priority accounts with senior commercial leaders Build a demand gen engine that works alongside their outbound sales team Run campaigns as ongoing experiments and move budget towards what performs Use AI tools (such as Claude) and Hub Spot to test content and sequencing by buyer type, and build targeting from what works Lead a small team: a Digital Marketing Manager and a Marketing Coordinator Work with Rev Ops, who own reporting and attribution, and shape the marketing budget Your first year In the first 3-6 months, youll get to grips with the enterprise account strategy and get a demand gen engine running with the sales team.

After that, success means winning more enterprise accounts. About you Proven ABM and demand gen experience in B2B SaaS (roughly 5-10 years) Experience marketing to North American buyers, ideally enterprise Genuine day-to-day use of AI in campaign planning, content and targeting Hands-on Hub Spot experience (or similar, e.g. Salesforce or Marketo) Comfortable being the most senior marketer in your area, leading a small team Contact Nicky Strutt