Marketing Data Specialist

Appleton Corporate
2121 East Capitol Drive
Appleton, WI 54911, USA

Build your career with Boldt. As a member of the Boldt team, you’ll collaborate with some of the most knowledgeable professionals in the construction industry. You’ll have the chance to learn new skills and seek greater responsibilities with a team that builds real value in the world around you. You’ll succeed in a workplace culture that recognizes, respects, and values differences.

Boldt’s focus on innovation, collaboration, and employee development provides an opportunity for all our employees to Build Boldly.

Our Marketing Data Specialist plays a key role in our marketing and business development efforts through hands‑on management of our Customer Relationship Management (CRM) and Customer Experience (CX) platforms. This role ensures data accuracy, consistency, and integrity across all touchpoints, enabling the organization to make informed decisions. By analyzing CRM data, preparing reports, and providing actionable insights, our Marketing Data Specialist helps drive continuous improvement and supports collaboration between marketing, business development, IT and leadership teams.

Attention to detail and analytical skills contributes directly to the success of our marketing initiatives and the overall growth of our company.

CRM Administration & Data Governance

• Maintain and audit CRM data (Contacts, Companies, Leads, Opportunities, Projects)
• Enforce naming conventions, data standards, and duplicate prevention protocols
• Manage user roles, permissions, and access controls (in collaboration with IT)
• Participate in CRM governance activities (change control, data stewardship, monthly reviews)

Strategic Reporting & Analytics

• Build dashboards and reports for marketing, business development, and executive decision‑making
• Analyze CRM data to identify trends, gaps, and opportunities for improvement
• Monitor KPIs for customer engagement, pipeline health, and campaign performance

User Support & Training

• Serve as primary support contact for CRM users across the enterprise
• Develop and deliver training materials, onboarding sessions, and user documentation
• Track user adoption and usage patterns to inform training and support needs

Marketing Campaign & Customer Experience (CX) Support

• Support marketing automation and campaign execution using CRM‑integrated tools
• Administer customer experience surveys and analyze feedback data
• Collaborate with marketing team to segment audiences and track campaign ROI

Proposal & Content Integration

• Ensure CRM data aligns with proposal content (e.g., project profiles, resumes)
• Coordinate with proposal teams to maintain accurate and accessible marketing assets

Cross‑Functional Collaboration

• Work closely with IT, HR, Accounting, and Project teams to align CRM with enterprise systems
• Participate in CRM steering committees and task forces to improve system functionality and user experience

• Bachelor’s degree in marketing, business or information technology.
• Minimum of 2 years’ experience in marketing or sales administration.
• Proven track record of collaborating successfully with cross‑functional teams or projects in a fast‑paced environment.
• Experience in the CRM lifecycle.
• Demonstrated ability to mentor others in CRM best practices and drive adoption across teams.
• Knowledge of marketing and sales processes, and workflows.
• Skilled at influencing decision‑makers and facilitating collaboration between departments.
• Strong written and verbal communication skills.
• Solid business acumen, management, and problem‑solving skills.
• Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint), experience with Microsoft Dynamics, Customer Voice or similar is preferred.
• Ability to train and upskill team members on CRM, CX, and analytics platforms.
• Effective time management, organization, and leadership skills.
• Highly motivated, self‑starter who can work as a team or independently.
• Sets high standards for data quality and leads by example in process improvement.
• A valid driver’s license may be required. Individuals in this role may be subject to an annual Motor Vehicle…