Marketing Specialist

Marketing Specialist role at National Association of Tax Professionals.

$60,000 – $75,000 per year. This range is provided by National Association of Tax Professionals; actual pay will be based on skills and experience.

• Ambassador of NATP Values Excellence, Respect, Inclusion, and Belonging, Passion
• Campaign Development and Execution
  • Assist in planning and producing multichannel campaigns for membership recruitment and event promotion.
  • Draft email, social media and blog content that reflects NATP’s brand voice.
  • Coordinate with designers, writers and contractors to ensure timely deliverables.
  • Support paid media campaigns, including Google Ads and social placements.
  • Help manage the marketing calendar and project timelines for membership and events.
• Event Marketing
  • Support promotional plans for Taxposium, Tax Forums, Tax Season Updates, VTSUs and Tax Con and other professional development events.
  • Produce event-focused email, social media and web content.
  • Assist with targeted outreach to drive registration and engagement.
  • Coordinate materials and communications needed for onsite and online event experience, if required.
• Content and Channel Management
  • Build email campaigns in Hub Spot and segment audiences for targeted outreach.
  • Maintain and update membership and event content across the website and blog.
  • Repurpose content for newsletters, print ads and social posts.
  • Monitor channel performance and recommend updates to improve reach and conversion.
• Data, Reporting and Optimization
  • Track campaign metrics using Google Analytics and Hub Spot reporting tools.
  • Prepare monthly and quarterly performance summaries.
  • Identify trends and recommend improvements based on data insights.
  • Support A/B testing across subject lines, landing pages and creative.
• Collaboration and Coordination
  • Work with the marketing manager to ensure messaging aligns with organizational goals.
  • Partner with business development, member services and education teams for cross-campaign alignment.
  • Provide support for membership and event-related initiatives and promotions.

• Bachelor’s degree in marketing, communications, advertising or a related field, or equivalent experience.
• Minimum two to four years of experience in digital marketing, content marketing or membership marketing.
• Familiarity with Hub Spot or a similar marketing automation platform.
• Understanding of Google Analytics and basic reporting.
• Strong writing, editing and organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience working with a project management system; specifically in Asana is a plus.
• Experience supporting paid digital advertising is helpful but not required.
• Knowledge of the tax or financial services industries is a plus.

Work is performed in a primarily hybrid environment, with the ability to commute to the headquarters in Appleton, WI approximately 1-2 times per month. Work hours are normally Monday through Friday and will usually average 40-45 hours a week. Extended evening and weekend work may occur occasionally to meet the needs of the business.

• 3 medical plan options with employer H.S.A contribution
• Dental and vision insurance
• Dependent care and medical flexible spending account
• Paid basic life insurance + voluntary life options
• Accident, hospital and critical illness
• 401(k) with employer match
• 13 paid holidays
• Paid Time Off (PTO) + Birthday PTO + Volunteer Time Off
• Flexible work arrangement
• Employee Assistance Program
• Paid short-term and long-term disability
• Tuition and certification support

Seniority level:
Mid-Senior level

Employment type:

Full-time

Job function:
Marketing and Sales

Industry: Non-profit Organization Management