Specialist - Digital Marketing and Analytics

Specialist - Digital Marketing and Analytics

Fox Valley Technical College

Job Category: Regular Support Staff
FVTC Worksite: Appleton Main Campus
Hours Per Week: 40

This position supports the college's digital marketing and online presence by monitoring website and campaign analytics and maintaining accurate web content. It develops email and digital marketing campaigns and collaborates with internal teams and IT to improve workflows and resolve technical issues. The role focuses on enhancing user experience and supporting enrollment through effective use of marketing technology.

• Monitors and analyzes website engagement, marketing campaign performance, lead generation data, and other marketing mediums by utilizing key performance indicators within marketing technology platforms.
• Develops, maintains and distributes dashboards using Google Analytics and other tools to share insights and metrics with key stakeholders to drive marketing and communication decisions.
• Collaborates with departments college wide to maintain, improve and redevelop web content, and layout of pages on college website.
• Resolves website requests and content updates for college websites.
• Helps implement digital marketing strategies and campaigns that align with college objectives by utilizing marketing technology such as the college website, marketing automation, online forms, and email marketing.
• Plans, executes, and optimizes digital communications campaigns using marketing automation or email marketing platforms, and utilizes A/B or multivariate optimization testing for community news, lead generation, and event promotion in coordination with marketing campaigns or college objectives.
• Operates marketing automation and email marketing platforms to manage audience lists, segmentation, customer funnel flow, automations and communication campaigns.
• Collaborates with internal teams to design, manage and improve workflows and processes associated with internal or external online forms, lead generation, digital workflows, and data collection.
• Collaborates with IT or outside providers to define requirements for and carry out technology projects, and to troubleshoot technical problems for new or ongoing marketing technology development and improvement.
• Collaborates with Digital Experience Manager to continuously improve customer and user experience, generate leads, and increase enrollment using marketing technology.
• Maintains centralized project files and records.

• Assists with the development of major marketing and public relations campaigns and events.
• Edits and proofreads all projects produced.
• Performs appropriate record keeping duties (including system back-up and file archiving).

• Bachelor's Degree in marketing, communications or journalism with coursework in the areas of marketing theory and strategy, marketing communications (especially digital), creative writing, promotional strategy, public relations, is required.
• Two to three years of recent work experience to include mapping processes, analyzing data to create insights, writing targeted marketing content, and creating branded communications across various digital media platforms, including content management system, email marketing platform, marketing automation platform, online forms, survey, digital analytics, etc. (Both business to business and business to consumer experience is preferred.)

• Intermediate technical skills working directly in various digital systems, including content management, email, forms, survey, analytics, etc.
• Intermediate skills in Word, Excel, and PowerPoint.
• Intermediate design skills using InDesign, Adobe Photoshop, and Adobe Illustrator is helpful.
• Intermediate analytics skills evaluating and sorting data.
• General marketing knowledge and experience to target communications toward specific market segments.

• Work will be completed in a hybrid environment, both in person and virtually.

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