Digital Merchandising Manager req

Digital Merchandising Manager

Work Mode:

Onsite

Location:

Onsite - Kohler, WI

Own the digital business performance of assigned product categories across Kohler's digital commerce ecosystem. Develop merchandising strategies that increase demand, discoverability, customer engagement,conversion, market share, and profitable growth across , retailer websites, and marketplaces while delivering a premium Kohler brand experience.

As the digital business owner for assigned categories,this role partners with Sales, Category Management, Retail Partners, Retail Media, Product Information, Supply Chain, Brand Marketing, and Creative teamsto optimize digital shelf performance, accelerate product launches, and continuously improve customer experience through analytics, experimentation,and AI-enabled capabilities.

• Drive the digital commercial performance of assigned categories across KOHLER Digital Shelf to achieve sales & brand objectives.
• Develop merchandising strategies that drive revenue,market share, conversion, profitability, and customer engagement.
• Identify growth opportunities through assortment optimization, bundling, cross-sell, upsell, promotions, and seasonal merchandising.
• Partner with Sales and Category Management to align merchandising priorities, pricing strategies, and product launches.

• Develop best-in-class digital product experiences that inspire, educate, and convert customers.
• Optimize product pages through enhanced content, imagery,video, comparison tools, buying guides, A+ content, and customer-focused storytelling.
• Improve discoverability across retailer search, search, SEO, Generative Search Optimization (GEO), and AI-powered shopping experiences.
• Drive merchandising improvements that increase engagement, attachment rate, average order value, and conversion.

• Partner with key retailers—including Home Depot, Lowe's,Amazon, Costco, Ferguson, Wayfair, Ace, and  to improve category performance.
• Represent digital merchandising priorities during retailer business reviews and joint planning sessions.
• Collaborate with Sales, Category Management, Retail Media, Supply Chain, Digital Operations, and Creative teams to improve launch readiness and digital shelf execution.
• Serve as the primary liaison between Merchandising,Product Information, Creative Content, and Syndication teams to improve execution speed and reduce content rework.

• Ensure all product content—including copy, imagery,video, specifications, comparison tools, A+ content, and emerging experiences—meets Kohler brand standards and retailer requirements driving demand conversion.
• Partner with Creative and Content Operations teams todevelop compelling customer-first merchandising experiences across digital experiences.
• Support implementation of new merchandising capabilities including 3D visualization, AR experiences, interactive buying tools, andAI-generated content.
• Maintain high-quality content throughout productlifecycle updates, assortment changes, and retailer refreshes.

• Own monthly category business reviews that evaluate commercial performance and identify opportunities for continuous improvement with Marketing, Sales, Category.

• Monitor category performance across:
  Commercial Performance (Revenue, POS, Conversion, Profitability);
  Digital Shelf Performance (Traffic, Share of Search, PDF Visibility);
  Content Health (Completeness, Accuracy, Rich Content);
  Customer Experience (Ratings, Reviews, Engagement);
  Operational Excellence (Launch Readiness, Product Setup).

• Benchmark competitor merchandising, pricing, search visibility, promotions, and content to identify growth opportunities.
• Partner with Analytics and Retail Media teams to prioritize actions that accelerate category growth.

• Design and execute merchandising experiments that improve conversion, engagement, average order value, and attachment.
• Test and optimize merchandising experiences, product presentation, and promotional messaging.
• Leverage AI-enabled capabilities to improve merchandising productivity through copy generation, metadata optimization, personalization,and product recommendations.
• Support enterprise initiatives related to taxonomy,Product Information Management (PIM), content governance, and emerging commerce capabilities.

• Bachelor's degree in Marketing, Business,…