Marketing Specialist, Hospitality req

Work Mode:
Onsite

Location:

Onsite, four days per week – Kohler, WI

The Marketing Specialist supports the planning, coordination, execution, and reporting of marketing initiatives across key areas of Kohler Hospitality. The role assists with integrated marketing campaigns supporting resort lodging, food and beverage, golf, wellness, retail, events, and other hospitality experiences within Destination Kohler.

Working under the direction of Hospitality Marketing leadership, this position helps translate marketing plansand business priorities into organized, effective, and timely campaign execution. Responsibilities include coordinating marketing projects, maintaining calendars and timelines, developing project briefs, supporting content andasset needs, assisting with reporting and budget tracking, and collaborating with internal teams and external partners.

This role works closely with marketing, sales, revenue management, lodging, food and beverage, golf, public relations, creative, events, and operations teams. The position may also coordinate project details and deliverables with external agencies, media partners, influencers, vendors, and strategic partners.

• Support the development and execution of marketing plans for assigned hospitality businesses and resort experiences, which may include lodging, food and beverage, golf, wellness, retail, events, and other resort initiatives.
• Assist with translating approved business and marketing priorities into campaign calendars, project plans, channel activities, timelines, and deliverables.
• Maintain annual and seasonal marketing calendars in coordination with Hospitality Marketing leadership and cross-functional partners.
• Gather information from business and operational partners to help define marketing needs, campaign requirements, audiences, offers, and timing.
• Support consistent application of Destination Kohler positioning, messaging, and brand standards across assigned marketing initiatives.
• Contribute ideas and recommendations that support brand awareness, guest engagement, demand generation, and revenue goals.
• Help ensure marketing activities appropriately support the guest journey, from awareness and consideration through booking, visitation, and post-visit engagement.

• Support the execution of integrated marketing campaigns across paid, earned, owned, social media, email, web, partner, influencer, and public relations channels.
• Coordinate campaign timelines, creative briefs, Workfront requests, asset requirements, reviews, approvals, media deadlines, and launch dates.
• Prepare and maintain project plans, status documents, campaign calendars, and other materials needed to keep initiatives organized and on schedule.
• Coordinate with creative, digital, content, public relations, social media, revenue management, reservations, operations, and sales teams to support accurate and timely campaign execution.
• Gather campaign information, including audience details, offer terms, pricing, booking information, event details, operational considerations, and required disclaimer(s).
• Review marketing materials for accuracy, consistency, brand alignment, and completeness prior to routing them for final approval.
• Track outstanding decisions, assets, feedback, and approvals, and communicate project updates to relevant stakeholders.
• Assist with campaign launches, updates, extensions, and closeout activities.
• Monitor campaign performance and help identify opportunities to improve engagement, traffic, demand, and overall campaign effectiveness.
• Document campaign results, key learnings, and recommendations for review by Hospitality Marketing leadership.

• Provide day-to-day marketing support for assigned hospitality businesses, experiences, events, and resort initiatives.
• Assist with lodging and resort marketing programs that support room-night demand, occupancy opportunities, packages, seasonal promotions, property enhancements, and guest experiences.
• Support food and beverage, golf, wellness, retail, and event marketing through campaign coordination, content planning, promotional materials, email and newsletter support, web updates, and other approved marketing activities.
• Meet with business and operational partners to gather information, clarify requests, communicate timelines, and coordinate approved deliverables.
• Help organize marketing…