Senior Product Manager, Downstream CDx

Additional Location(s): N/A

Diversity
- Innovation
- Caring
- Global Collaboration
- Winning Spirit
- High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

The Senior Product Manager for Cardiac Diagnostics (CDx) oversees launch execution and continuation marketing. This includes developing & executing launch plans, customer & sales education, leveraging additional channels such as digital, and collaborating with cross-functional teams (R&D, Sales, Upstream Marketing, etc.) to meet revenue, cost, and customer satisfaction goals. Additionally, the role involves working with external partners to align with the company’s strategy.

The Senior Product Manager handles both hardware and software products, develops marketing plans, establishes pricing strategies, and interfaces with engineering, manufacturing, and sales.

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

• This Senior Product Manager is responsible for developing and driving key marketing and business objectives for the CDx portfolio
• This includes developing and executing product launch plans and driving continuation marketing activities for in-market products
• Additional responsibilities include involvement in developing and implementing marketing initiatives and partnerships on clinical education and engagement programs
• Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development
• Supports innovative downstream marketing solutions, programs and tools to create value and support the needs of the sales team
• Synthesizes clinical evidence and helps to shape clinical evidence strategy
• Evaluates promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
• Analyzes franchise sales trends and performs customer segmentation to drive strategic and tactical decision making – synthesizes into dashboards
• Develop and lead KPI analytics, ensure creation of dashboards to track and report marketing/launch performance, overseeing the collection and utilization of performance data to inform progress and guide optimization
• Develop and defining tools/processes for tracking performance of existing investments against plan
• Execution of strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses
• Supports and leads execution of comprehensive competitive response plans
• Spends time in the field to gain market and clinical insights, as well as build relationships with key physicians
• Assists on forecasts for supply chain as well as overall revenue planning

• Minimum of a bachelor's degree
• Minimum of 3 relevant experience
• Analytical skills and ability to develop business plan
• Downstream experience (i.e. launch, product management, sales engagement)
• Experience with determining customer needs
• Experience with software and/or hardware product management
• Understanding of the regulatory approval process for medical device systems…