Talent Marketing Manager

Talent Marketing Manager

At Land O’Lakes, we are constantly evolving and seeking better ways to engage with our candidates and employees, connecting them to our mission and enabling a rich talent experience! At the center of much of this work is our Talent Marketing team and as the Talent Marketing Manager, you will be at the forefront of that!

In this role, your main responsibilities will involve developing and executing strategic, clear and engaging marketing and communication efforts that support HR initiatives and enhance the overall employee and candidate experience.

You will also work to ensure our EVP connection throughout every talent facing process – from candidate to alumni. This includes managing candidate-facing content deployed through digital channels across the organization in support of Talent Acquisition initiatives, as well as functional communications content deployed to our current employees, in support of our employer brand.

As both a strategic leader and player‑coach, you will provide consulting support, while also being hands‑on, creating functional content and campaigns aligned with HR’s biggest initiatives.

This role is located in Arden Hills, MN (Hybrid work arrangement each week in office Tuesday through Thursday)

• Developing and executing Land O'Lakes' Talent Marketing strategy.
• Coach and lead one direct report, helping
  
  Land O’Lakes maintain its best-in-class candidate marketing and expanding that capability across the full employee lifecycle.
• Collaborate regularly with Communications team to leverage and synchronize content and publishing.
• Partner closely with Corporate Digital Marketing team to remain current on platforms.
• Provide strong input in vendor discussions related to Talent Marketing and content production across all areas of HR.

• Act as the primary connection to the Corporate Communications team, ensuring that all work in this area is aligned and supports Land O'Lakes broad communications vision.
• Craft compelling messaging for key HR initiatives, including policy changes, program rollouts, and employee resources.
• Create original graphic and written content for a wide variety of audiences (leveraging existing assets, minor graphic design, copywriting, HR and legal routing).
• Develop and tie digital communications strategies into company business and communications, department objectives and strategies.

• Own and evolve the EVP strategy, ensuring it is embedded into all HR communications.
• Develop thematic messaging that connects HR initiatives to the organization’s culture, values, and employer brand.
• Partner with HR and leadership teams to ensure EVP messaging is consistently integrated into talent marketing efforts and employee communications.
• Ensure Land O'Lakes, Inc. talent brand and reputation are enhanced by social media and digital activities.

• Create a comprehensive set of metrics/dashboard to communicate the value and state of Talent Marketing at Land O’Lakes.
• Draft proposals and acquires support for specific talent marketing initiatives.
• Partner with Portfolio Manager to ensure Talent Marketing measures are taken into account as part of ROI analysis of HR initiatives.

• Bachelor's degree and a minimum of 5 years’ related experience (e.g. Communications, Digital Marketing, Talent Marketing, Talent Experience).
• Experience in managing digital execution - both day-to-day maintenance and campaign-style responsibility
• People leadership experience highly desired
• Understanding of employment branding development preferred
• Experience leading complex projects, managing risk and driving a team to deliver the highest quality results for our clients
• Innovative and bold mindset
• Comfort operating with ambiguity

• Master’s Degree and 3+ years of related experience
• 2 years of experience managing social media communities
• Digital site development and production experience
• Process improvement experience
• Data analytics experience

$93,360-$140,040. In most cases, candidates offered employment can…