Principal Manager, Marketing Capabilities
Listed on 2026-01-12
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy -
Management
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Onsite Location(s):
Arden Hills, MN, US, 55112
Additional Location(s): N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit
- High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the roleMarketing is a key growth driver for Boston Scientific. We are seeking a Principal Marketing Manager to join our Global Marketing Capabilities team, focused on developing and managing strategic and impactful enterprise marketing capabilities initiatives that empower divisional & regional teams across Boston Scientific. This role will lead the Marketing organization in developing critical upstream strategy capability initiatives to ensure excellence in voice-of-customer research, market assessment, developing value propositions, portfolio planning, and developing differentiated products.
While this is an individual contributor role, you will play a highly influential part in shaping strategy and enabling execution by collaborating across divisions and functions, engaging with senior stakeholders, and leading key initiatives. The ideal candidate will be an experienced B2B healthcare marketer who is naturally customer focused, analytical, collaborative, attentive to detail, self-motivated, and has successfully led aspects of product, or market, development in a large matrixed organization.
WorkMode
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Relocation AssistanceRelocation assistance is not available for this position at this time.
Your responsibilities will include- Lead the global rollout and continuous evolution of the upstream stages of the Boston Scientific Marketing Framework. This includes building key enabling programs and resources to empower upstream marketers at critical points in the framework.
- Collaborate with divisional and regional product marketing teams, as well as cross-functional stakeholders, to assess marketing maturity, define common strengths and gaps, and support strategic planning initiatives.
- Represent Marketing in, and influence the direction of, enterprise-wide transformation projects. Examples include renovating the Product Development Lifecycle process, portfolio optimization, launch excellence, sustainability, etc.
- Partner with Marketing Capabilities and divisional teams to standardize and deploy best practices, tools, trainings, and frameworks consistently across global marketing functions.
- Define, track, and report on KPIs for upstream marketing adoption, performance, and strategic impact, while identifying continuous improvement opportunities.
- A minimum of 7 years of experience in Med Tech product marketing, with deep understanding of upstream strategy, portfolio optimization, product marketing, and go-to-market planning
- Demonstrated experience in customer segmentation, opportunity evaluation, product validation, and development of value propositions
- Experience contributing to outcomes within a matrixed global organization; experience in medical devices or similar regulated industries is beneficial but not required
- Proven ability to analyze complex information, collaborate with cross-functional teams (R&D, Market Research, etc.), and contribute to decision-making processes without direct authority
- Exceptional written and verbal communication skills, along with experience in stakeholder management, facilitation, and managing projects through completion
- Familiarity working across a few different therapy categories
- Change management experience or certification
- MBA or relevant advanced degree
Requisition
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