Director, Commercial Marketing & Launch Excellence
Listed on 2026-10-20
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Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Marketing Management
Additional Location(s): US-MN-Arden Hills
Diversity
- Innovation
- Caring
- Global Collaboration
- Winning Spirit
- High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:Boston Scientific is seeking a strategic, results-driven Director, Commercial Marketing & Launch Excellence to lead global downstream marketing and the field-based Ultrasound Specialist organization supporting our Imaging portfolio.
In this highly visible leadership role, you will shape and execute commercial strategies that accelerate revenue growth, expand market adoption and strengthen the customer experience across innovative ultrasound and imaging technologies. You will translate portfolio priorities into actionable go-to-market strategies, lead commercialization initiatives and build organizational capabilities that support long-term business growth.
As a key member of the Imaging leadership team, you will collaborate with Product Management, Sales, Research and Development (R&D), Clinical, Regulatory, Quality, Medical Education and regional marketing teams to deliver successful product launches, advance clinical adoption and improve commercial performance. You will also lead and develop a team of clinical imaging experts who support physicians and customers through product launches, clinical education, procedural integration and sustained technology adoption.
This opportunity offers the ability to influence global commercial strategy, develop high-performing teams and help bring innovative imaging technologies to more physicians and patients.
Work Mode:At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Relocation Assistance:Relocation assistance is not available for this position at this time.
Your responsibilities will include:- Commercial strategy and business leadership
- Lead the global downstream marketing strategy for the Imaging portfolio, establishing annual and long-term commercial priorities, objectives, resource allocation and performance measures.
- Drive revenue growth, market share expansion, customer adoption and portfolio performance through strategic planning and cross-functional execution.
- Evaluate market dynamics, competitive trends, customer needs and emerging opportunities to inform commercial strategies and investment priorities.
- Represent downstream marketing in strategic planning, annual operating plans, portfolio reviews and business investment decisions.
- Establish performance expectations, monitor business outcomes and implement strategies to address risks, accelerate growth and improve commercial effectiveness.
- Product launch and commercialization
- Lead downstream commercialization strategies for new imaging products, platform releases, software enhancements and clinical applications.
- Define go-to-market strategies, customer segmentation, product positioning, messaging, launch objectives and success measures.
- Partner with cross-functional leaders to ensure commercial, clinical, operational and field readiness for successful product launches.
- Establish launch governance and performance metrics to evaluate customer adoption, product utilization, commercial results and opportunities for improvement.
- Advance commercialization excellence by strengthening launch processes, organizational capabilities and cross-functional collaboration.
- Ult…
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