Client Care and Community Liaison

Client Care and Community Liaison – Home Healthcare Position Details

Location:

Ardmore, PA
Company:
Truvine Homecare Services, Inc.

Employment Type:

Full-Time
Industry: Home Health | Private Pay | Senior Care | Healthcare Marketing

Truvine Homecare Services is seeking a proactive and personable Marketing Community Liaison to join our growing team. In this role, you will serve as the face of our agency in the community—building relationships, executing marketing campaigns, and supporting the acquisition of private pay home care clients. You’ll work across multiple platforms to present a cohesive brand message and collaborate with internal teams to ensure our mission is clearly communicated.

You’ll be the face of Tru Vine—cultivating referral relationships, executing creative marketing campaigns, and driving client growth through authentic community engagement.

• Develop and execute multi-channel marketing campaigns to promote Tru Vine’s home care services
• Visit doctor offices, hospital discharge desks, assisted living facilities, and other referral sources to present agency credentials and obtain patient referrals
• Build and maintain referral relationships with physicians, senior centers, elder law attorneys, and community organizations
• Represent Tru Vine at health fairs, networking events, and outreach programs
• Track campaign performance, lead generation, and client acquisition metrics
• Collaborate with intake and care coordination teams to ensure consistent messaging and smooth client onboarding
• Maintain CRM and marketing automation tools to manage outreach and referral contacts
• Monitor marketing trends, competitor activity, and community engagement opportunities

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field
• 2+ years of experience in marketing, sales, or community outreach (healthcare or senior services preferred)
• Strong written and verbal communication skills
• Familiarity with social media marketing and basic SEO principles
• Proficiency in Microsoft Office Suite; experience with Photoshop and video editing software
• Experience with CRM and marketing automation tools (e.g., Salesforce, Hub Spot) preferred
• Strong data analysis and reporting skills
• Ability to travel locally and work independently

• Support the acquisition of private pay clients through targeted outreach and relationship-building
• Conduct regular visits to medical offices, hospital discharge planners, assisted living facilities, and other referral sources to generate qualified leads
• Maintain high engagement and conversion rates across marketing channels
• Contribute to quarterly growth goals and brand visibility in the Ardmore, PA region

• Dental insurance
• Health insurance
• Training & development
• Vision insurance
• Competitive salary with performance-based incentives
• Flexible work environment (field and office-based)
• Supportive, mission-driven team culture
• Opportunity to make a meaningful impact in the lives of seniors and families

Submit your resume and cover letter to be considered. Help us grow our mission—and bring exceptional care to more families in the 5 local counties and surrounding communities.