Art Director

Company and Vision
Planet Art’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.
The company’s brands include the popular Free Prints and Free Prints Photobooks apps and the industry leading Simplyto Impress card and stationery site, as well as Personal Creations, Cafe Press and ISeeMe! Visit  to learn more about our brands.
We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.
Job Overview
We are seeking a creative, strategic, and detail-oriented Art Director to lead and elevate the visual identity of our growing portfolio of our brands. This individual will play a key role in shaping the look and feel of our customer - facing content across digital channels, ensuring cohesive and compelling storytelling that drives engagement and performance.
As Art Director, you will guide a talented team of designers and collaborate cross-functionally with marketing, merchandising, and external partners. You’ll be responsible for art direction, brand consistency, and the creation of high-impact visual assets for email, social media, digital ads, eCommerce, and more. This role balances hands-on design work with leadership and project oversight, making it ideal for a creative leader who thrives in both execution and mentorship.
The ideal candidate is a visionary designer with strong branding instincts, excellent communication skills, and the ability to make data-informed creative decisions. If you’re passionate about design and translating brand strategy into captivating visuals, we’d love to meet you.

PLEASE NOTE:

Candidates must be local to or willing to relocate to the Calabasas area as we operate on a hybrid work model (3 days onsite, 2 remote)
What You’ll Do

Key Responsibilities
Art Direction:

• Lead the creative vision and visual identity for Personal Creations (US/UK), , Amazon brands (Let's Make Memories and Red Envelope), and Etsy storefronts, ensuring consistent brand execution across all customer touchpoints.
• Establish, evolve, and maintain brand standards while providing creative direction to designers, copywriters, marketing, merchandising, and external creative partners.
• Oversee the creative development and approval of digital assets including email campaigns, social media, digital advertising, Amazon content, product imagery, video, and ecommerce experiences.
• Partner with Marketing and Merchandising to develop seasonal creative strategies, promotional campaigns, and content calendars aligned with business objectives.
• Direct photography and video concepts, collaborating with internal and external production partners to ensure assets support marketing and merchandising initiatives.
• Monitor customer insights, performance metrics, and industry trends to recommend creative improvements, optimize customer engagement, and influence product presentation.
• Develop and maintain creative templates, design systems, and reusable assets that promote consistency and efficiency across marketing channels.
• Collaborate with the Creative Director to develop new concepts, creative initiatives, and innovative approaches that strengthen brand presence.

Design & Creative Execution

• Design and oversee high-impact creative for websites, landing pages, email campaigns, social media, digital advertising, and ecommerce experiences.
• Partner with cross-functional teams to develop and execute A/B tests and user…