Hoka Senior Director, Global Brand and Product Marketing - HOKA

Hoka Senior Director, Global Brand and Product Marketing - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Senior Director, Global Brand and Product Marketing - HOKA
Reports to: Vice President, HOKA Global Marketing
Location: Portland, OR (Hybrid)

The Senior Director, Global Brand and Product Marketing is a critical leadership role focused on leading the strategic development and execution of HOKA’s global brand and product marketing. This leader will define the multi-year brand narrative and ensure integrated storytelling across brand, performance and lifestyle categories - bringing together brand strategy, campaign development, product marketing, brand experiences, and full-funnel media planning to inspire brand love, drive growth, and deepen consumer connection.

By embedding HOKA at the heart of run, outdoor and sport culture, this role will help solidify the brand’s iconic status, fostering deep emotional connections with consumers. This is a pivotal role that blends creative excellence, commercial acumen, and inspiring strategic leadership to shape one of the fastest-growing brands in running, sport and culture.

• Develop and lead HOKA’s global, multi-year brand strategy and integrated calendar, anchored in consumer insight and aligned with business growth objectives
• Define how HOKA shows up globally across performance and lifestyle, ensuring a consistent yet flexible approach to regional market activation
• Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction and authenticity in a rapidly evolving marketplace
• Partner closely with regional marketing and commercial leads to ensure global consistency and local relevance
• Develop and execute global GTM (Go-To-Market) strategies and brand maps that drive awareness, engagement, adoption, and brand love
• Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance

• Lead the development and execution of global integrated brand initiatives and campaigns that inspire consumers and drive measurable results
• Partner cross-functionally with Creative, Digital, PR, Retail, and Sports Marketing teams to deliver cohesive 360 storytelling and consumer journeys across all touchpoints
• Oversee global brand activations, cultural partnerships, and key moments that build brand heat, engagement and resonance across both performance and lifestyle categories.
• Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance.
• Define clear global KPIs for campaigns and ensure delivery of marketing milestones and sell-in assets on time

• Lead go-to-market planning and alignment across functions to deliver consistent, impactful global product launches
• Translate insights into compelling product narratives and seasonal marketing concepts that connect innovation and design with consumer benefits
• Partner with Merchandising to define consumer targets, hero stories, and launch priorities for footwear, apparel, and accessories across performance and lifestyle
• Lead the creation of product marketing frameworks and storytelling strategies that connect category and brand strategy
• Integrate product marketing priorities into broader brand campaigns and experiences to strengthen the link between product and brand storytelling
• Partner with Global Insights to identify trends, market shifts, and consumer opportunities through ongoing brand and segmentation studies
• Collaborate with Retail and Visual Merchandising teams to bring product stories to life across DTC and wholesale channels

• Develop and oversee HOKA’s global media…