Senior Manager, Practice Marketing

Senior Manager, Practice Marketing (Contract role) Company Overview

Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick. The firm aligns its incentives with clients by linking its fees to their results.

Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector.

Bain's Senior Manager, Practice Marketing, will act as a strategic thought partner, working closely with the practice area leadership team to develop, drive and refine a comprehensive capability marketing strategy that supports the practice’s commercial objectives. They will lead a team to deploy the strategy, including managing direct team members as well as close collaboration with Bain’s core marketing centers of excellence as needed (e.g., editorial, branding, CRM/email, PR, digital campaigns, events).

The Senior Manager will identify, prioritize and project manage the practice marketing activities. The role will also require close collaboration with the industry and account marketing functions. The role will report to the Senior Director, Practice Marketing.

• Develop capability marketing plan and budget in partnership with practice leadership that increases awareness and credibility for Bain and our core solutions, in support of commercial objectives
  • Synthesize capability commercial priorities – including CXO target audience(s) as well as sectors, solutions, and company segments with momentum and growth potential
  • Understand competitive and market position, leveraging internal data and intelligence as well external market research
  • Translate commercial priorities and competitive intel into a marketing strategy, plan and calendar grounded in clear marketing objectives and measures of success. Plan should include as relevant:
  • Develop prioritize content plan in partnership with practice stakeholders and Editorial team, balancing commercial IP priorities with foundational and “top of funnel” brand building marketing needs (e.g., search and GEO discoverability)
  • Own distribution strategy, defining channel mix across owned, paid and earned channels as well as digital and live (ie, in-person event) touchpoints, partnering with Distribution Studio teams
  • Use expertise guide marketing calendar – including sequencing of activities and relevant internal/external events
  • Own global budget and annual planning process
• Act as a trusted advisor and single point of contact to practice leadership, building deep relationships by establishing credibility, demonstrating commitment, and working collaboratively toward shared goals
  • Bring stakeholders along in development of plans
  • Understand and adapt to evolving needs, bringing new ideas and creative solutions and driving outside the box thinking where it’s needed
  • When needed, pragmatically position tradeoffs and cost‑value considerations for decisions to invest time, budget and resources in marketing efforts
• Spearhead development and delivery of highly impactful, cross‑channel marketing campaigns in close collaboration with cross‑functional marketing teams globally
  • As project manager for major practice campaign, keeping content and campaign information updated and available to cross‑functional teams to enable visibility and collaboration
  • Develop events strategy, including recommended Bain‑hosted client events and identification of third party conferences and how we should engage with them (i.e. sponsorship, speaking engagement, etc); includes invites, follow‑ups, etc.
  • Define and deploy email marketing strategy, including selecting content and recommending framing for key audiences.
  • Measure the results of campaigns and major deliverables through both analytics and direct feedback; present actionable insights to refine strategies.
  • Cre…