Customer Marketing Manager

Location: Manila

RESPONSIBILITIES

In this role you will be responsible for executing the customer marketing strategy for our Brands in the On-Trade, Off-Trade. Ecomm and D2C.

Develop the Integrated Activity Planning (IAP) and budget process for all the channels with focus on key BMCs .

Ensure that all members of the commercial organization & distributor teams understand the key jobs to be done and are

aligned to the marketing initiatives, pricing (retail, wholesale and VC) strategy, consumer promotions and point of sales

to deliver the yearly budget commitment.

Implementation of marketing activity programs are communicated and co-ordinate in time with commercial and

distributor teams

Ensure that the Channel activation plans are imbedded in the sales plans, customer plans and field priorities. Also,

makes certain that the activation plan remains relevant to the target consumers and enhanced where necessary.

Lead on the process of brand experiential & partnership with on-trade and D2C customers - that are aligned to brand

strategy and initiatives

Conceptualise Channel Activation Plans which bring the brands strategies to life in the market. Ensure excellent

execution of purchaser and trade programs to maximize purchaser/consumer engagement and conversion, channel

strategy (including vertical and horizontal distribution depth)

Develop, allocate, maintain and control of Point-of-Sale Materials (POSM) and Gift with Purchase (GWP). Control

quality and ensure consistency of all POSM according to global standards or tool kits

Conduct Competitor and Market Intelligence evaluation and analysis and send out to all business units

Use Retail audit, Brand tracking, depletion reports to evaluate BTL activations (M&E - Sonar)

Conduct regular field assessment of all activations and ensure proper communication to relevant parties

Recommend the course of action and correction for future activation based on the learning of past activations.

Ensure A&P and GTN expenses are aligned with budget (NSV and EFO)

Track monthly scorecard through PICOS, AVQPAP and agreed IAP KPIs

Lead advocacy team in driving portfolio through customer/consumer education. Ensure drink strategy is adhered to

Responsible for self-development and improvement. Expected to adhere to company values and code of conduct

SKILLS

Experience in establishing and managing customers and third-party service & agency partners

Ability to lead & execute brand strategies in the market and develop, initiate and evaluate marketing programs

Proficiency with Microsoft Office Suite applications

Minimum 8-10 years of experience in developing and executing marketing strategies in a consumer goods industry,

preferably in a company recognized for its successful product leadership and execution of marketing programs.

On Trade & Off Trade experience will be an added advantage.

A keen eye on executing with excellence in the market followed by M&E.

Able to influence audience, motivate people, resolve conflicts and deal with complex negotiations

Budget management experience and P&L/analytical diagnostics capability

Knowledge of the beverage alcohol industry and experience in a liquor-controlled environment is a distinct benefit

Ability to manage different channels and generate consumer insights

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3

Fs:
Fearless, Family, Founder culture to the next level.

* Belonging:
You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become

* Self-Awareness:
You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

* People Agility:
You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

* Results Agility:
You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

* Mental Agility:
You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with

* Change Agility:
You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status,…