VP, Major Gifts

Overview

Reporting to the Chief Development Officer, March of Dimes is seeking a VP, Major Gifts to be an integral member of the development leadership team. The incumbent will lead and oversee the Major, Principal and Planned Giving practice while creating, managing and leading all stewardship activities. This position will be accountable for significantly growing the major individual giving and planned giving programs at March of Dimes through innovative, entrepreneurial approaches and strategic pipeline development.

The role requires a dynamic leader who will be responsible for all high-value donor programmatic delivery, develop annual and multiyear major gifts strategies, plans and fundraising goals that align with the organization's Strategic and Growth Plans. This position will work closely with peers across the organization to develop and execute innovative and collaborative development strategies to achieve short- and long-term development goals to grow the major gifts portfolio to $20M and beyond.

• Establishes and directs comprehensive plans for the Major Gifts and Planned Giving programs, recommending strategic changes to better align value delivery where higher-gift capable donors are positioned at the "Highest and Best" level for March of Dimes
• Develops and coordinates a world-class Principal giving program to steward, engage, solicit, and close 7+ figure transformational gifts
• Creates and provides staff support for a high-level volunteer to support principal giving initiatives
• Manages the stewardship practice and donor events with key team members, ensuring exceptional donor experience and retention
• Coach and partner with Regional Leaders to drive strategy and revenue, positioning March of Dimes for significant revenue increase through entrepreneurial and innovative approaches

• Plans, develops, and launches comprehensive capital campaigns, including feasibility studies, case development, volunteer recruitment, and multi-year execution strategies
• Manages all phases of campaign implementation, from quiet phase through public launch and completion, ensuring goal achievement and donor engagement
• Coordinates campaign communications, events, and recognition programs to maximize participation and gift levels
• Develops campaign-specific stewardship and recognition strategies to maintain donor engagement throughout multi-year commitments

• Rejuvenates and aggressively grows the major giving program through entrepreneurial strategies and innovative approaches to donor engagement
• Partners with Direct Response and Direct Marketing teams to create integrated pipeline development strategies that identify, qualify, and move donors from lower-level giving to major gift prospects
• Develops sophisticated donor journey mapping that leverages direct mail, digital campaigns, and telemarketing data to identify major gift potential
• Creates systematic processes for upgrading direct response donors through personalized cultivation strategies and targeted stewardship programs
• Implements data-driven approaches to prospect research and identification, utilizing direct marketing analytics to predict giving capacity and inclination
• Develops planned giving infrastructure that supports identification, cultivation, and capture of planned giving expectations to support future revenue
• Personally, manages a portfolio of select national-level donors and prospects, developing personalized strategies for each and orchestrating initiatives designed to move them toward readiness for substantial gifts
• Coordinates solicitation of leadership gifts from Board of Trustees members and other key stakeholders

• Partners with Chief Development Officer, Sr. Vice President, Markets and other key revenue leaders to provide consultation, evaluate performance, develop tools and support to increase likelihood of significant income growth in major giving
• Develops and leads business processes and initiatives that deliver comprehensive stewardship process performance monitoring, including activity tracking, automated…