Director of Digital Strategy

Director of Digital Strategy

Location:

Arlington, Texas |

Employment Type:

Full-time | Department:
Strategic Enrollment and Marketing & Communications

The Director of Digital Strategy leads digital initiatives that drive recruitment, enrollment, and student success. This role develops and implements digital strategies, oversees enrollment web content and user experience (UX), builds and optimizes Slate portals, and manages CRM-driven communications and digital advertising campaigns. The Director supervises a team responsible for web, email, and digital advertising functions, ensuring an integrated, student-centered digital presence.

• Develop and execute a comprehensive digital strategy that supports enrollment growth and student success.
• Monitor and assess industry trends, best practices, and emerging technologies to continually advance UTA’s digital presence.
• Implement data-driven improvements to digital touchpoints that streamline the prospective student journey.
• Oversee digital advertising initiatives that support recruitment and retention.
• Ensure campaigns are optimized for reach, relevance, and ROI.
• Collaborate with admissions teams to integrate organic and paid media into cohesive digital campaigns.
• Oversee development, maintenance, and optimization of enrollment-related web content.
• Ensure accuracy, accessibility, and strong UX design across digital platforms.
• Partner with enrollment leadership, Marketing, Messaging and Engagement, Office of Information Technology, and academic units to ensure alignment with institutional goals.
• Lead the design, development, and enhancement of Slate portals to improve personalization, self-service options, and engagement.
• Support the development of automated and segmented communications within the CRM to drive targeted outreach and follow-up.
• Manage and mentor a digital team including web, email, and advertising leads.
• Foster a collaborative, innovative, and data-informed culture.
• Provide professional development opportunities and encourage continuous learning.
• Other duties as assigned.

• Bachelor’s degree in marketing, communications, web design, information technology, or a related field.
• Five (5) years of professional experience in digital marketing, web/UX, CRM systems, or an equivalent mix of education and relevant experience in a similar role.
• Experience with content management systems (CMS) and knowledge of basic web development (HTML, CSS).

• Master’s degree in marketing, communications, web design, information technology, or a related field.
• Seven (7) years of professional experience in digital marketing, web/UX, CRM systems, or related area.
• Experience with Slate or another CRM used in higher education.
• Experience working in higher education marketing, admissions, or enrollment management.

• Familiarity with digital accessibility standards and guidelines (ADA, WCAG).
• Strong organizational and project management skills with the ability to manage multiple projects and deadlines.
• Familiarity with SEO/SEM strategies, Google Analytics, and paid digital advertising platforms.
• Knowledge of UX design principles and tools such as Figma, Adobe XD, or similar.

We offer a comprehensive benefits package to all employees, including health insurance, retirement plans, and paid time off. To learn more about the full value of your compensation package, please visit https://(Use the "Apply for this Job" box below). and .

It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status.

The University also prohibits discrimination on the basis of gender identity and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding related to discrimination is prohibited. Constitutionally protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.

Posting Number: S06466P | Position Status:
Full-time |

Work Schedule:

Monday-Friday 8:00am – 5:00pm | Salary:
Commensurate based on qualifications; annual range $98,100 – $114,499.