Digital Marketing Manager - Carson, CA or Arlington, TX

Digital Marketing Manager - Carson, CA or Arlington, TX

Join Graco Roberts as a Digital Marketing Manager and elevate your marketing career within a team that's redefining aerospace specialty chemicals distribution.

Salary: $85,000-$95,000 yr

Location: Carson, CA or Arlington, TX

The Digital Marketing Manager plays a key role in amplifying Graco Roberts’ value proposition as the largest, fastest, and most technical aerospace specialty chemicals distributor in the world. You will support day‑to‑day digital marketing and data‑driven activities for the GRFB family of brands in support of company goals.

• Develop, execute, and optimize integrated paid, earned, and owned digital marketing campaigns to drive engagement and conversion.
• Manage campaign setup, UTM tagging, tracking, and performance reporting in Hub Spot and Google Analytics 4 (GA4).
• Implement A/B tests, track and analyze results, and continuously improve campaign performance based on insights and KPIs.
• Plan, develop, and publish organic and paid content across Linked In, Facebook, Instagram, You Tube, and emerging B2B platforms.
• Develop long‑ and short‑form videos, reels, and graphics that increase engagement and brand reach.
• Develop and update content across brand websites to ensure accuracy, SEO compliance, and consistent user experience.
• Develop technical thought leadership content (blog posts, landing pages, white papers, case studies, news stories, industry articles) in collaboration with internal subject matter experts in a clear, engaging manner.

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 7 years of experience in digital marketing, preferably in a B2B setting.
• Paid media buying experience is required.
• Strong working knowledge of Hub Spot Marketing Module (email and social media) and AI platforms for research and marketing content development.
• Experience with design/video editing tools:
  Canva, Adobe Creative Suite, Cap Cut.
• Experience with analytics and media buying tools:
  Hub Spot, GA4, SEMrush, Google Search Console, Google Ads Manager, Linked In Campaign Manager, Meta Business Manager, LLMs.
• Strong writing, editing, and storytelling skills with the ability to tailor content for different platforms.

• Mid‑Senior level

• Full‑time

• Marketing and Sales
• Industries:
  Chemical Manufacturing

Apply now and take the next step in your career with Graco Roberts.