Digital Ads & Paid Search Specialist

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.

We are seeking a skilled Google Ads and Paid Search Specialist to manage, optimize, and scale our paid media campaigns across multiple platforms including Google Ads and Video. The ideal candidate has a strong analytical mindset, a deep understanding of digital ad platforms, and a proven track record of achieving measurable ROI through targeted advertising strategies. This is an on‑site position, not remote.

• Google Ads Management
  • Plan, create, and optimize campaigns across Google Search, Display, You Tube, Performance Max, and Remarketing.
  • Conduct comprehensive keyword research, competitor analysis, and audience segmentation.
  • Monitor daily campaign performance and adjust bids, budgets, and targeting to maximize ROI.
  • Create compelling ad copy and collaborate with creative teams on visual ad assets.
  • Implement tracking parameters and ensure accurate measurement (UTM, conversion tracking, GA4).
• Paid Media & Digital Ad Buying
  • Execute paid campaigns on platforms such as Meta Ads (Facebook/Instagram), Linked In Ads, Tik Tok Ads, and programmatic networks.
  • Develop full-funnel advertising strategies tailored to business objectives.
  • Manage media budgets, forecast performance, and ensure cost efficiency.
  • Optimize campaigns using A/B testing, audience refinement, and creative performance analysis.
• Analytics & Reporting
  • Monitor KPIs including CPA, ROAS, CTR, CPC, impression share, conversions, and others.
  • Prepare weekly and monthly performance reports with clear insights and actionable recommendations.
  • Leverage tools such as Google Analytics, Looker Studio, and Ads Manager dashboards to analyze user behavior and campaign results.

• 4‑year degree preferred.
• 2‑4+ years of hands‑on experience managing Google Ads campaigns with significant budgets and proven results.
• Strong knowledge of PPC, paid social, retargeting, and attribution models.
• Experience with GA4, Tag Manager, and conversion tracking setups.
• High proficiency in data analysis, Excel/Sheets, and reporting tools.
• Excellent communication, copywriting, and problem‑solving skills.
• Ability to handle multiple campaigns, prioritize tasks, and hit performance targets.

Seniority level
:
Mid‑Senior level
Employment type
:
Full‑time
Job function
:
Design, Art/Creative, and Information Technology
Industries
:
Hospitals and Health Care