CDP Manager

Six Flags is seeking a results-driven CDP Manager to lead the implementation, management, and optimization of the Customer Data Platform (CDP) for Six Flags and serves as an integral part of the CRM team.

• Bachelor's degree in Marketing, Information Systems, Data Analytics, Business, Computer Science, or a related field.
• 5+ years of experience in CRM, customer data, marketing technology, digital marketing, analytics, or a related discipline.
• 2+ years of hands-on experience managing, implementing, or administering a Customer Data Platform (CDP) or comparable customer data solution.
• Strong understanding of customer identity resolution, audience segmentation, customer lifecycle marketing, and data governance principles.
• Experience integrating customer data from multiple sources
• Demonstrated ability to translate complex data into actionable business insights, recommendations, and executive-level reporting.
• Knowledge of data privacy regulations and best practices, including CCPA and customer data governance requirements.
• Strong project management, problem-solving, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills with experience collaborating across Marketing, IT, Analytics, Legal, and external vendor teams.

• Lead implementation, configuration, and administration of Six Flags' Customer Data Platform, integrating it with marketing, ticketing, loyalty, mobile app, and digital systems.
• Manage daily CDP operations to ensure data quality, reliability, privacy compliance (including CCPA), and security standards.
• Partner with IT, BI, legal, marketing, and vendors to unify guest data across parks, digital channels, tickets, passes, memberships, and resorts.
• Define data collection standards, identity resolution, and governance frameworks.
• Build guest profiles and audience segments for personalized marketing across email, mobile, and paid media.
• Analyze visit frequency, purchase patterns, and campaign response to guide marketing, promotions, and loyalty programs.
• Set and track KPIs for data-driven marketing and personalization.
• Deliver dashboards and insights that turn complex data into recommendations for attendance and revenue growth.
• Serve as the CDP subject matter expert for park marketing teams, vendors, and other partners.
• Continuously improve CDP performance, integrations, and automation while staying current on data and personalization trends.