Chief Marketing Officer- Lane Boots

Lane is a leading on trend manufacturer of high-end leather boots and accessories. Lane products can be found at the top retailers, leading ecommerce sites, and direct to consumer via  Innovation is the heart of the company and it continues to evolve based on next generation opportunities. Lane is looking for self-motivated team members who are creative, attentive to detail, business minded and have an entrepreneurial spirit.

Lane is a fun, progressive, fast paced organization that is growing exponentially. Our core values motivate and drive every action in our organization. We are looking for individuals that can embrace and embody these values. Lane Boots is part of Lane Capital Partners family of brands.

Core Values

Passion with an attitude: Having a passion for what you do is not optional. If you love what you do, you do it with a positive attitude and you have fun doing it, there is nothing that can stand in the way of success.

Integrity
:
Doing what is right even when it is harder, costlier, more time consuming or just not easy.

Continuous Improvement without fear of failure
:
We constantly need to be evaluating all aspects of our business and looking for better ways to accomplish the tasks at hand. A key component of this is the understanding that failure is necessary to accomplish greatness. If we do not fail sometimes, it means we are not pushing hard enough or trying new ways of doing business.

Purpose: Know why you are doing what you are doing and why it is important to the success of our company. Understanding the company’s vision and always striving to accomplish it.

Communicate: Clear, intentional and effective communication and feedback between each other is vital to the success of any organization as well as any individual

Pass It On: Spread the values and talk about the values to anyone who will listen

The Chief Marketing Officer for Lane will be responsible for the development and implementation of the marketing strategy for the organization including:
Direct to Consumer (B2C) ecommerce, marketing analytics, branding, and all marketing initiatives. The CMO will work closely with both internal and external partners to meet growth objectives. This role will be highly focused on balancing the strategy between the brick and mortar retail and the ecommerce go to market plans and sales. In this position, the CMO will utilize skills in digital marketing, advertising, content, and visual design to effectively market products and brand concepts to both customers and consumers.

The CMO will work closely with the sales, customer service, operations, and senior management in a collaborative, fast paced environment. Must be driven, energetic, innovative, organized, and nimble to manage multiple priorities. Previous experience in apparel, textiles, and ecommerce a plus.

Position Responsibilities

• Own the customer experience by managing all customer facing functions – including sales, merchandising, customer service and branding
• Mine data for insights about consumer needs and behaviors, and use those findings to fuel innovation
• Drive success by breaking down silos between teams and building a culture of collaboration and trust
• Build brand awareness and ensure that all communications align with the brand
• Oversee multiple teams including customer service, sales, and content
• Work closely with Merchandising to direct product marketing strategies
• Oversee new product launch time
• Provide direction and feedback for content marketing and social media strategies with Content Manager
• Research and experiment with new initiatives for long term impact
• Provide direction and feedback for photography, video, and AR strategies with Studio Manager
• Direct ecommerce and branded website advancements
• Oversee social media strategy
• Acquire reliable and comprehensive data on sales and customer experience from different departments
• Drive investment in digital marketing and roll out technological upgrades
• Collect and track data on customer loyalty and retention

• Extensive experience with managing or building a direct to consumer business via an owned website
• Know how to blend into the strategy existing retail…