Chief Marketing Officer

Starting Wage: DOE

Company Standards

At Angel of the Winds the Worlds Friendliest Casino Resort we require all team members to provide exceptional guest service with a positive and out-going attitude. We value all guests and team members through our guiding values:
Welcoming, Engaged, Accountable, Customer Experience and Team. We have a commitment to understand, define and deliver what our guests want and represent our company by being professional and courteous to all.

• Serves as an active strategic leader with comprehensive marketing strategy including casino operations, retail operations and all internal and external communication.
• Leads activities of the Marketing Department including but not limited to Creative Advertising, Player Development, Players Club and Events & Entertainment.
• Provides regular updates and works collaboratively with the Executive Team and CEO on all projects FOH and BOH.
• Form and administers the annual marketing plan based on business needs founded in analytics and market research.
• Responsible for planning and execution of Casino marketing and advertising strategies, directs marketing events, coordinates marketing materials, manages department budget, performs market research and partners with various leaders on marketing campaigns. The intended results of these strategies are to drive growth in revenue, brand recognition, customer database and repeat visits.
• Responsible for advertising efforts across various channels, managing the player tracking system, negotiating media buys and maintaining strong relationships with clients, advertising agencies and partners to increase market share and maintain a competitive position.
• Monitors performance of marketing plans and strategies against forecasts and budgets and adjusts as appropriate to execute long‑term and short‑term goals.
• Coordinates and produces publications and printed materials all on‑property design including but not limited to conceptualization, coordination and implementation of promotional posters and flyers, newsletter, indoor and outdoor signage placement, replacement and installation, brochures, advertisements, business supplies, web page design, theme window display boards, outside holiday decorations and coordination of photo shoots as needed for special projects.
• Reviews and approves all advertising campaigns including television, radio, outdoor and print ads.
• Oversees the work of designers, vendors and all other contacts dictated by a project.
• Evaluates customer play utilizing player database and develops promotions and special events to drive repeat visits.
• Maintains an awareness of local, regional and industry market trends and conducts pertinent market analyses to develop promotions and special events to drive new customers to the property.
• Supervises all aspects of reciprocal sponsorship relationships, trade show coordination and sponsor ships. Staffs inventory and transportation of off-site trade show events. Provides artwork, banners, literature, custom coupons and marketing representatives. Maintains relationships with sponsor representatives working together to achieve maximum results through advertising and enhancements.
• Works closely with CEO to implement public issues strategies by among other things coordinating graphic materials, presentations and casino hospitality.
• Ensures compliance with Tribal, State, Federal and NIGC regulations.
• Ensures control/protection of company assets.
• Work nights, weekends and holidays as required.
• Performs other duties as assigned.

• Excellent leadership representing our core values.
• Bachelor’s Degree in Marketing. Ten years of experience and progressive responsibility with a broad focus in casino marketing including strategic planning, advertising, public relations, media design and player tracking.
• Excellent communication skills and ability to maintain effective relationships at all levels of the organization and with the public.
• Knowledge of principles and practices of general business administration including personnel practices, employment laws, program budgeting, general accounting, financial analysis and fiscal management practices.
• Ability to…