SDR Manager

GTM Recruiter | Recruiting Software & Tech Sales Talent About Us

Cirrus is transforming the signage industry with a hardware-as-a-service platform built for modern brick‑and‑mortar businesses. We began by making outdoor digital signage more accessible, and have now expanded into a complete on‑premise marketing ecosystem. Our integrated solution includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring.

Our product lines include Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers—each powered by our cloud‑based platform, Screen Hub. Together, these tools give businesses real‑time insights that drive customer engagement and operational efficiency.

At Cirrus, you’ll join a team fueled by innovation, integrity, passion, and hustle. We value collaboration, creativity, and individual contribution as we redefine how physical businesses engage their customers!

The SDR Manager will lead and develop a high‑performing team responsible for qualifying inbound and outbound leads and generating pipeline for our Account Executives. You’ll build a metrics‑driven SDR function that strengthens our top‑of‑the‑funnel motion, improves lead quality, and delivers a best‑in‑class first impression to every prospect.

This role is ideal for a hands‑on leader who loves coaching, building process, driving accountability, and partnering closely with Sales and Marketing to increase conversion and accelerate growth!

• Lead, mentor, and motivate the SDR team to exceed individual and team KPIs
• Oversee daily operations including call coaching, pipeline reviews, and performance management
• Ensure timely response to inbound leads within a 2‑business‑hour SLA and consistent outbound execution
• Improve conversion rates across the MQL → SQL → meeting funnel
• Partner with Sales Leadership and Marketing to refine messaging, targeting, and qualification criteria
• Analyze team performance to identify trends, gaps, and opportunities for optimization
• Maintain clean, accurate CRM data and reinforce strong data hygiene practices
• Build and enhance SDR playbooks, talk tracks, cadences, and onboarding materials
• Collaborate with AEs to ensure smooth lead handoffs and alignment across the sales motion
• Conduct regular coaching, 1:1s, and team huddles to develop skills and support career growth
• Hire, train, and develop new SDRs as the team scales
• Perform additional duties as assigned

• 3+ years in Sales Development or Inside Sales with 2+ years in a leadership role
• Proven success managing a metrics‑driven SDR team with strong conversion outcomes
• Experience coaching SDRs on outbound prospecting, objection handling, discovery, and qualification
• Excellent communication, listening, and coaching skills
• Proficiency with CRM systems (Hub Spot preferred), sales engagement tools, and Google Suite
• Strong analytical mindset with the ability to diagnose issues and improve processes
• High energy, proactive, and able to create clarity and structure
• Experience in the signage industry is a plus
• General technology proficiency and the ability to learn Cirrus’ product suite

• Consistent achievement of SQL, meeting, and conversion targets
• High‑quality lead qualification that builds AE trust and supports revenue growth
• Improved funnel performance through optimized processes and strong coaching
• Clear skill growth and career progression among SDRs
• Strong communication and alignment with Sales and Marketing
• Clean, accurate CRM data and consistent execution of sequences and playbooks
• A motivated, accountable team aligned with Cirrus’ values

Bring Passion – Bring your best every day.

Quality – Build excellence into every step.

Winning Takes a Team – Support and empower each other.

Remove Friction – Simplify, solve, and improve.

Respect – Communicate with professionalism and positivity.

Innovate Every Day – Challenge convention and drive meaningful impact.

• Competitive base salary plus performance‑based incentives: 180k+ OTE!
• Comprehensive benefits, PTO, and a collaborative in‑office culture
• Company‑provided equipment and ongoing professional development

If you’re interested, apply directly or send your resume to . If there’s a mutual fit, I’ll reach out to schedule an intro conversation!

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