Specialist - Customer Relations Management and Loyalty

The Customer Relations Management & Loyalty Specialist provides data-driven insights and performance tracking for all CRM & Loyalty activities. This position is responsible for reporting, KPI management, and analytical support to guide team decisions and strategy. Beyond operational delivery, the role plays a vital role in continuously improving processes, exploring new ways to enhance customer engagement, ensuring a consistent Lidl Plus experience across digital and physical touchpoints, and collaborating with international and cross-functional teams.

Customer Relationship & Loyalty Management:

• Develop and maintain regular KPI reports, utilizing standardized dashboards.
• Analyze campaign and program performance, identifying trends and insights.
• Support leadership with data-driven recommendations and presentations.
• Ensure data quality and consistency across systems and reports.
• Oversee and manage assigned project and/or department data to ensure compliance with contractual or policy requirements.
• Conduct data entry and data management for various department projects.
• Assist with the development of training materials, including manuals, handbooks, presentations, diagrams, workflows, and project plans.
• Collaborate with international analytics teams to align on methodologies.
• Identify, develop, and propose opportunities for business and process improvement.
• Support national and international projects by producing business requirements, performing business system tests, and supporting technical improvements.
• Contribute to documentation, internal training, and onboarding of new team members to ensure operational excellence.

• Bachelor’s degree in Marketing, Business Administration, Analytics, or a related field (In lieu of degree: 1–2 years of retail floor experience and demonstrated success supporting store processes).
• 1–3 years of experience in CRM analytics, digital marketing analysis, or reporting.
• Demonstrated hands‑on experience building, maintaining, and utilizing standardized KPI dashboards and reporting tools.
• Strong proficiency with CRM and analytics tools (e.g., Google Analytics, Salesforce Marketing Cloud, SQL, Tableau, or Excel).
• High attention to detail with proven capability in ensuring data hygiene and cross-system data consistency.
• Solid communication and visualization skills to translate data trends into actionable insights for leadership.

• Most work is performed in an office environment.
• Must be able to sit for prolonged periods of time at a desk or computer terminal.
• May use keyboards, telephone, and standard office equipment in the course of a normal workday.
• Stooping, bending, twisting, and reaching may be required in the completion of job duties.
• Must be able to lift up to 25 pounds at times.

• Personal
  
  Competencies:
  
  Continuously updates technical expertise, adapts flexibly to changing departmental standards, and evaluates problem spaces from multiple viewpoints. Maintains quality results under high pressure, respects individual capacity boundaries, and proposes concrete solutions to improve day‑to‑day procedures.
• Business
  
  Competencies:
  
  Prioritizes tasks effectively based on importance and urgency, manages company resources with care, and takes accountability for meeting strict deadlines while proactively flags risks to leaders. Understands cross‑functional process connections and solves standard operational problems under time and budget boundaries.
• Social
  
  Competencies:
  
  Communicates concepts clearly, provides prompt progress updates, and practices active listening to ensure stakeholder alignment. Builds trust‑based relationships across departments, completes assignments collaboratively, addresses conflict early in an objective,…